Personalized Pricing: the Fair Price v/s the Same Price

Conscious companies may want to try personalized pricing and offer products at different prices that make them available to all customers.

Research found that lower-income households have different nutrient preferences than higher income households. The lower a household’s income, the more likely they opt for bad dietary components like added sugars and sodium, over good dietary components like fruit, whole grains, and dairy.

Small, artisanal companies educate the public about the importance of healthy foods. But these companies often sell food that is pricier than lower-income households can afford. That’s where they can offer their products at prices that make them available to all customers.

This solution of personalized pricing, offers products to stores located in areas of all income levels but charges prices that meet the abilities of customers to pay.