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August, 2020 – July, 2021
Program Fee : USD 25,000

UCLA General Management Program (UCLA GMP) is a Global and World Class General Management Program offered by UCLA Anderson School of Management, one of the top Global Business Schools. Arguably the first program of its kind for Americas, this one-year program is focused on applied learning of Advanced Management concepts for Senior Executives and Business Owners. Its part-time, modular format provides great flexibility and UCLA faculty and industry leaders ensure that the program covers all aspects of best-in-class Management Education, expected from a highly respected and globally renowned institution. The UCLA GMP program puts you on the global leadership map, with a combination of strategies, skills, and acumen that will stretch your thinking, and hone your abilities as a leader and manager capable of achieving remarkable growth in your business.


Apart from becoming part of your own cohort community and building an enviable network, participants graduate from the UCLA GMP as a member of the outstanding UCLA Anderson alumni network. This entitles the participants to:

  • Global Alumni Status and privileges. As a member of distinguished UCLA Anderson alumni network, you will have access to more than 39,000 alumni who have graduated from UCLA Anderson since its founding in 1935.
  • An Anderson email address that will forward to your preferred email account (e.g This does not expire ever.
  • UCLA Anderson Alumni Directory and Alumni LinkedIn Groups
  • UCLA Anderson Email Listservs

You will also be invited to attend:

  • The Alumni Conference (held during Alumni Weekend)
  • UCLA Anderson Alumni Events that occur globally thanks to the efforts of the school and/or the UCLA Anderson Alumni Network Chapters and Groups.

You will also receive:

  • Dean’s Quarterly Newsletter
  • Anderson Assets (the school’s official online publication)


UCLA General Management Program


For over 100 years, UCLA has been a pioneer, persevering through impossibility, turning the future into attainable. We doubt the critics, reject the status quo and see opportunity in dissatisfaction. Our campus, faculty and students are driven by optimism. It is in our DNA. It is not native; it is essential. It is what enables us to push forward and redefine what’s possible. It pervades our focus on education, research and service and, in turn, opens limitless opportunities to every student. And it has fueled every accomplishment, allowing us to redefine what’s possible, time after time.

This can-do perspective has brought us 13 Nobel Prizes, 12 MacArthur Fellows, more NCAA titles than any university and more Olympic medals than most nations. Our faculty and alumni helped create the Internet and pioneered reverse osmosis. And more than 140 companies have been created based on technology developed at UCLA.



Diversity of Recruiters
(The Economist, 2015)


Best Classroom Experience
(The Princeton Review, 2013)


Global Executive MBA
(QS Global, 2017)


Top MBAs for Entrepreneurship
(Financial Times, 2016)


The UCLA Anderson GMP is designed for high potential business leaders and emerging stars with several years of management experience, who direct specific functional areas of a dynamic enterprise. Global enterprises use the program to prepare candidates for senior level general management positions. Established entrepreneurs and other professionals rely on the program to expand their ability to take their businesses to the next level of success.

Program is suitable for professionals with:

  • High-quality experience with significant responsibilities and a demonstrated career progression in a corporate or entrepreneurial environment.
  • Experience in leading teams and managing projects/ products/ people, preferred (but not required).
  • A minimum of 8+ years of work experience.
  • An undergraduate degree with a strong academic track record.
  • Fluency in written and spoken English.



UCLA GMP has been designed to expose the participants to Management and Business Leadership essentials, in an extensive General Management curriculum that is designed to be experiential in learning and applied in focus. UCLA Anderson has been offering executive education programs for more than seven decades. These programs conform to the highest standards of quality and are taught by some of the best faculty in the world. UCLA GMP promises the same elite experience to participants joining the program from all parts of the world.

The videos and testimonials below capture the experience of programs and participants in different UCLA Anderson Executive Education Programs, who are all taught by the same world-class faculty and learn on the same UCLA campus as the MBA and Executive MBA Programs.

UCLA Executive Program in General Management
UCLA Executive Program in General Management
UCLA Executive Program in General Management


Providing Thought Leadership in the Classroom and Workplace

The mainstay of UCLA Anderson’s high-quality management education programs is its esteemed, international faculty. Each year, UCLA Anderson faculty members publish papers in leading scholarly journals, receive recognition for research excellence, provide leadership in and beyond UCLA, and serve as inspirational teachers and mentors.

Faculty Director


Sanjay Sood
Faculty Director, UCLA GMP
Professor of Marketing and
Behavioral Decision Making

Prof. Sanjay Sood is a Professor of Marketing at UCLA Anderson and Faculty Director for UCLA GMP. His research and teaching expertise lies in the area of brand equity and consumer decision making. Using psychological principles, Sanjay examines how firms can best build, manage, and leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage brand portfolios, how to use brand naming strategies to launch new products, and how to protect brand names from becoming diluted over time and across geographical boundaries. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology. Sanjay is an associate editor at the Journal of Marketing, and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research.

Program faculty may include:

  • UCLA EPGM: Alfred E. Osborne, Jr.: Senior Associate Dean
    Interim Dean, UCLA Anderson. Founder, Harold and Pauline Price Center for Entrepreneurship & Innovation.
  • UCLA EPGM: Iris Firstenberg: Management and Organizations
    Adjunct Professor of Management and Organizations
  • UCLA EPGM: Chris Erikson: Management and Organizations
    Senior Associate Vice Provost and Director of the UCLA International Institute
  • UCLA EPGM: George Geis: Accounting
    Adjunct Professor and Faculty Director of Anderson’s Mergers and Acquisitions Executive program
  • UCLA EPGM: Bob Kulhan: Business Administration
    Adjunct Professor of Business Administration
  • UCLA EPGM: Kumar Rajaram: Operations
    Professor of Decisions, Operations and Technology Management; Ho-Su Wu Chair in Management
  • UCLA EPGM: John Mamer: Decisions, Operations, and Technology Management
    Professor of Decisions, Operations and Technology Management, Faculty Chairman
  • UCLA EPGM: Mark J. Garmaise: Professor of Finance. Robert D. Beyer ’83 Term Chair in Management
    Professor of Finance; Robert D. Beyer ’83 Term Chair in Management
  • UCLA EPGM: Ian Larkin: Strategy
    Assistant Professor of Strategy
  • UCLA EPGM: Robert McCann: Global Initiatives
    Adjunct Full Professor of Management and Organizations; Chair of UCLA Thailand Executive Committee
  • UCLA EPGM: Reza Ahmadi: Decisions, Operations, and Technology Management
    Professor of Decisions, Operations, and Technology Management
  • UCLA EPGM: John Asker: Economics
    Professor of Economics
    Associate Professor of Management and Organizations
  • UCLA EPGM: Lecturer and Faculty Director, Strategic Management Research Program
    Lecturer and Faculty Director, Strategic Management Research Program
  • UCLA EPGM: John Ullmen: Lecturer of Management and Organizations
    Lecturer of Management and Organizations
  • UCLA EPGM: Mike Rosenberg: Strategic Management
    Assistant Professor of Strategic Management


The program curriculum design ensures that participants develop abroad General management perspective as well as extensive functional knowledge of management essentials from a local and global perspective. Participants will also hone analytical problem-solving skills directly relevant to the most critical global business and organizational issues.

Intense work, led by world-class faculty and fueled by peer synergy, challenges your potential and shows you how to reach it in the UCLA GMP Program. The focus of the Program is your development as a leader with strong interpersonal skills, capable of envisioning, communicating and implementing positive change in your business. The program structure outlined below is subject to periodic curriculum review and the modules taught are subject to change in content and coverage.

Various Experiential learning techniques that drive home the applicability of the program sessions and develop vital skills as a team builder, leader, and member, include:

  • Hands-on simulations, taken from the current business world, force you to adapt to multiple team roles, excel at problem-solving, and swiftly master complexity, as you generate and stress-test ideas.
  • Case competitions that draw upon the application of all your acquired knowledge and enhanced leadership abilities. Your team skills will be put to the test as your group takes on a real business, marshals fact-based decision-making and devises a unique, practical solution to its challenges for review by an elite panel of judges.
  • Access to executive coaching during UCLA on-campus sessions from LA-based coaches, that will help you clarify your goals and develop an action plan to sharpen the effectiveness of your leadership behaviors. Your UCLA Anderson professors remain engaged in your success and open to contact long after the program ends.



Financial Accounting

Branding and Marketing

Data Decisions

Corporate Finance





Venture Initiation

Mergers and Acquisitions


Management Communication

Case Analysis

Personal Leadership

Leading Cross Cultural


People Leadership

Effective Communication

Persuasion and Influence


Mentoring and Coaching


Human Capital Management

CV and LinkedIn Profile Development

Hypothesis Based Problem Solving

Finance Boot Camp

Design Thinking

Digital Business Transformation

Business Plan Development




Business Case Exercise 1

Business Case Exercise 2

UCLA Case Competition

Business Case Exercise 3

Business Plan Demo Day

Finance and Business Simulation



As part of UCLA GMP, you get targeted support to develop your personal profile and take your career to the next level.

Career support includes:

Psychometric tests such as Birkman Assessment (applicable to the program design and participant profiles) provides participants a deep understanding of their blind spots and areas for improvement. The participants are then often given one-on-one coaching to help create a roadmap for such improvement. Participants also get pointers on body language, communication as well as presentation skills during the program.

You shall be provided a life-time membership to BlueSteps – an online platform maintained by the Association of Executive Search Consultants (AESC) which has a current listing of active executive search mandates from member organizations from across the world. Over 350 executive search firms and a total of 8000 plus executive recruiters will get access to your profile for global roles via BlueSteps.


UCLA GMP follows a rolling admissions (first come, first serve) process and participant applications are evaluated as soon as they are received. The step-by-step process is outlined below.

Online Application

You can apply to the program online by submitting a short online application form. We do not accept any paper applications.


Keep a resume in word or PDF format ready to be submitted (via upload) along with application form.


We require two professional references who are ready to discuss your candidacy with us in great detail.


One essay is required –

  • What are your long term (5-10 years) career aspirations? How will the UCLA GMP help you achieve these?

Document Submission

Applicants are required to submit academic documents (degrees, diplomas and transcripts). This is to facilitate  an evaluation of the candidate’s profile and relative positioning vis a vis the rest of the class.


All shortlisted candidates will go through a round of interviews before they are accepted into the program. These interviews may be conducted in person or over the telephone.


RoundDeadline DateApplication Fee
Round 1Nov 23, 2019USD 200

Please Note:

  • The early application and acceptance round increases your chances of acceptance in the program by 50%
  • Considering the limited seats in the program and first come – first serve admission process, it is always more beneficial for candidates to apply as soon as possible. 
  • Your application can be placed on the waiting list. If you are not offered final admission for the current program, you might be offered a place in the next year’s program. In this case, your application fee will then be considered for the next year’s program. 
  • Application fee is refunded only in the case an applicant is not offered an admission to the program. 


The Program fee for UCLA Anderson GMP is USD 25,000 inclusive of all taxes. It covers teaching fees, all academic materials, lunches, and select dinners. The Fees does not include travel expenses, accommodation expenses, and any associated visa fees etc. It also does not cover any other expenses that are not expressly mentioned above.

Financing the Program

You are responsible for full payments of fees as per the guidelines to ensure that you are part of the program. Typically we see participants adopt one of the two routes below for paying the program fees.

  • Candidates can pay the entire fee through available funds/ savings
  • There is no difference in terms of payment schedule and requirements, should the candidates fund their own candidacy.
  • Companies can support the internal career advancement of their high potential senior executives by sponsoring them in the program.
  • Companies interested in sponsoring their high potential senior executives and who want to learn more about the programme should get in touch with Northwest at to schedule a one-on-one discussion with a program advisor.


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