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UCLA General Management Program (UCLA GMP) is a global general management program offered by UCLA Anderson School of Management, consistently ranked among the world’s top business schools. One of the first programs of its kind for the Americas, the learning journey of UCLA GMP spans nearly a year and is focused on applied learning of advanced management concepts for senior executives and business owners. Its part-time, modular format provides great flexibility, while UCLA faculty and industry leaders ensure that the program covers all the dimensions of best-in-class management education expected from such a highly respected and globally renowned institution. The UCLA General Management Program puts you on the global leadership map, with a combination of strategies, skills, and acumen that will stretch your thinking, and hone your abilities as a leader and manager capable of achieving remarkable growth in your business.


Apart from building an enviable network through your own peer participant community, you will graduate from the UCLA GMP as a member of the powerful UCLA Anderson alumni network.

This entitles you to:*

  • Global Alumni Status and privileges. As a member of distinguished UCLA Anderson alumni network, you will have access to more than 40,000 alumni who have graduated from UCLA Anderson since its founding in 1935.
  • A lifelong UCLA Anderson forwarding email address i.e. This does not expire ever.
  • Access to UCLA Anderson Alumni Directory and Alumni LinkedIn Groups
  • Invitation to attend the Alumni Conference (held during Alumni Weekend)
  • Access to all UCLA Anderson Alumni Events that occur globally thanks to the efforts of the school and/or the UCLA Anderson Alumni Network Chapters and Groups.

*All benefits subject to change


UCLA General Management Program


For over 100 years, UCLA has been a pioneer, persevering through impossibility, turning the future into attainable. We doubt the critics, reject the status quo and see opportunity in dissatisfaction. Our campus, faculty and students are driven by optimism. It is in our DNA. It is not native; it is essential. It is what enables us to push forward and redefine what’s possible. It pervades our focus on education, research and service and, in turn, opens limitless opportunities to every student. And it has fueled every accomplishment, allowing us to redefine what’s possible, time after time.

This can-do perspective has brought us 16 Nobel Prizes, 15 MacArthur Fellows, 11 National Medal of Science Winners, 3 Pulitzer Prize Winners, more NCAA titles than any university, and more Olympic medals than most nations. Our faculty and alumni helped create the Internet and pioneered reverse osmosis. And more than 140 companies have been created based on technology developed at UCLA.



Public University
(U.S. News & World Report, 2023)


Course Design
(FT News, 2022)


Open Enrollment Programs in US
(FT News, 2022)


Best Valued School
(Princeton Review, 2017)


The UCLA Anderson GMP is designed for high potential business leaders and emerging stars with several years of management experience, who direct specific functional areas of a dynamic enterprise. Global enterprises use the program to prepare candidates for senior level general management positions. Established entrepreneurs and other professionals rely on the program to expand their ability to take their businesses to the next level of success.

Program is suitable for professionals with:

  • High-quality experience with significant responsibilities and a demonstrated career progression in a corporate or entrepreneurial environment.
  • Experience in leading teams and managing projects/ products/ people, preferred (but not required).
  • A minimum of 8 years of work experience.
  • An undergraduate degree with a strong academic track record.
  • Fluency in written and spoken English.



UCLA GMP has been designed to expose the participants to Management and Business Leadership essentials, in an extensive General Management curriculum that is designed to be experiential in learning and applied in focus. UCLA Anderson has been offering executive education programs for more than seven decades. These programs conform to the highest standards of quality and are taught by some of the best faculty in the world. UCLA GMP promises the same elite experience to participants joining the program from all parts of the world.

The videos and testimonials below capture the experience of programs and participants in different UCLA Anderson Executive Education Programs, who are all taught by the same world-class faculty and learn on the same UCLA campus as the MBA and Executive MBA Programs.

UCLA General Management Programplay-button
UCLA General Management Programplay-button
UCLA General Management Programplay-button


Providing Thought Leadership in the Classroom and Workplace

The mainstay of UCLA Anderson’s high-quality management education programs is its esteemed, international faculty. Each year, UCLA Anderson faculty members publish papers in leading scholarly journals, receive recognition for research excellence, provide leadership in and beyond UCLA, and serve as inspirational teachers and mentors.

UCLA General Management Program

Faculty Director


Sanjay Sood
Faculty Director, UCLA GMP
Professor of Marketing and
Behavioral Decision Making

Prof. Sanjay Sood is a Professor of Marketing at UCLA Anderson and Faculty Director for UCLA GMP. His research and teaching expertise lies in the area of brand equity and consumer decision making. Using psychological principles, Sanjay examines how firms can best build, manage, and leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage brand portfolios, how to use brand naming strategies to launch new products, and how to protect brand names from becoming diluted over time and across geographical boundaries. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology. Sanjay is an associate editor at the Journal of Marketing, and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research.

Program faculty may include*:

  • UCLA GMP: Alfred E. Osborne, Jr.
    Professor and Faculty Director, Price Center for Entrepreneurship & Innovation
  • UCLA EPGM: Iris Firstenberg: Management and Organizations
    Adjunct Professor of Management and Organizations
  • UCLA EPGM: Chris Erikson: Management and Organizations
    Senior Associate Vice Provost and Director of the UCLA International Institute
  • UCLA EPGM: George Geis: Accounting
    Adjunct Professor and Faculty Director of Anderson’s Mergers and Acquisitions Executive program
  • UCLA EPGM: Bob Kulhan: Business Administration
    Adjunct Professor of Business Administration
  • UCLA EPGM: Kumar Rajaram: Operations
    Professor of Decisions, Operations and Technology Management; Ho-Su Wu Chair in Management
  • UCLA EPGM: John Mamer: Decisions, Operations, and Technology Management
    Professor of Decisions, Operations and Technology Management, Faculty Chairman
  • UCLA EPGM: Mark J. Garmaise: Professor of Finance. Robert D. Beyer ’83 Term Chair in Management
    Professor of Finance; Robert D. Beyer ’83 Term Chair in Management
  • UCLA EPGM: Ian Larkin: Strategy
    Assistant Professor of Strategy
  • UCLA EPGM: Robert McCann: Global Initiatives
    Adjunct Full Professor of Management and Organizations; Chair of UCLA Thailand Executive Committee


The program curriculum design ensures that participants develop a broad general management perspective as well as extensive functional knowledge of management essentials from a local and global perspective. Participants will also hone analytical problem-solving skills directly relevant to the most critical global business and organizational issues.

Intense work, led by world-class faculty and fueled by peer synergy, challenges your potential and shows you how to reach it in the UCLA GMP. The focus of the Program is your development as a leader with strong interpersonal skills, capable of envisioning, communicating and implementing positive change in your business.

Various experiential learning techniques that drive home the applicability of the program sessions and develop vital skills as a team builder, leader, and member, include:

  • Hands-on simulations, taken from the current business world, force you to adapt to multiple team roles, excel at problem-solving, and swiftly master complexity, as you generate and stress-test ideas.
  • Case competition that draws upon the application of all your acquired knowledge and enhanced leadership abilities. Your team skills will be put to the test as your group takes on a real business, marshals fact-based decision-making and devises a unique, practical solution to its challenges for review by an elite panel of judges.

The program structure outlined below is subject to periodic curriculum reviews and the modules taught are subject to change in content and coverage.

Organizational Leadership

  • Effective Leadership
  • Leadership Development
  • Decision Making for Leaders

Personal Leadership

  • Persuasion
  • Negotiations
  • Power & Influence
  • Leadership and Communicating for Impact


  • Strategy formulation
  • Global and Corporate Strategy
  • Competitive Strategy
  • Strategic Business Leadership

Financial Accounting

  • Financial Statements
  • Cash Flow and Working Capital Management
  • Managerial Accounting
  • Financial Accounting

Corporate Finance

  • Valuation
  • Risk
  • Financing and Fundraising
  • Capital Investments
  • Mergers & Acquisitions

Advanced Finance

  • Venture Initiation
  • Venture Capital and Private Equity


  • Marketing Strategy
  • Branding Strategy

Data & Decisions

  • Analyzing and Interpreting Data for Effective Decisions
  • Business Analytics

Technology & Innovation

  • Building Technology Strategy, Innovation and Design Thinking
  • Creativity and Innovation through Improvisation

Leadership Assessment

You will learn how to leverage your personal leadership style in the context of your organization’s business culture and to better negotiate with and motivate talent. The program uses the Birkman Method, a comprehensive personality assessment tool, to clarify your management and problem-solving strengths so you can hone your leadership edge.

Case Competition & Simulation

The Case Competition is designed to allow participants to work in teams to employ and enhance the tools and concepts learned in the classroom and bring analytical thinking to problems of strategic importance for real-world businesses and organizations. Participants are exposed to business and finance simulation as well, that force them to come together as a team and think and act differently to solve the challenge at hand.



Once you have joined UCLA GMP, it is important to start planning for the next step in your career growth roadmap. Early planning and disciplined execution is key to continued professional success. The career support you require would vary based on your industry, organization, function, and level of seniority, to ensure that you are able to reach your desired goals. Northwest aims to add value through several focused resources, providing the requisite support as you develop your plans and execute them.

As a UCLA GMP participant you will have access to select components of Northwest Career Services Advantage.

Please connect with us to learn more.


UCLA GMP follows a rolling admissions (first come, first serve) process and participant applications are evaluated as soon as they are received. The step-by-step process is outlined below.

Online Application

You can apply to the program online by submitting a short online application form. We do not accept any paper applications.


Keep a resume in word or PDF format ready to be submitted (via upload) along with application form.


We require two professional references who are ready to discuss your candidacy with us in great detail.


One essay is required –

  • What are your long term (5-10 years) career aspirations? How will the UCLA GMP help you achieve these?


All shortlisted candidates will go through a round of interviews before they are accepted into the program. These interviews may be conducted in person or over the telephone.


Round Deadline Date Application Fee
Upcoming Round USD 200

Please Note:

  • Considering the limited seats in the program and first come, first served admission process, it is advisable for candidates to apply as soon as possible.
  • Application fee is refunded only when an applicant is not offered admission to the program.


The Program fee for UCLA Anderson GMP is inclusive of all taxes. It covers teaching fee, all academic materials, lunches, and select dinners. The Fee does not include travel expenses, accommodation expenses, and any associated visa fee etc. It also does not cover any other expenses that are not expressly mentioned above.


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