THE BERKELEY EXECUTIVE PROGRAM IN MANAGEMENT PROGRAM DETAILS July 2021 - March 2022 Location: INDIA & UC BERKELEY CAMPUS (CALIFORNIA, USA) Program Fee: USD 33,000 PROGRAM CONTACTS Email: [email protected] Phone (USA): +1-510-642-1304 Phone (India): +91 8587878713 / 14 / 15 WhatsApp Us Program Navigation Program Benefits Participant Profile Faculty Curriculum Career Advancement Admissions Program Experience WHATSAPP US INVEST IN YOUR FUTURE A strong personal brand and a global network are prerequisites to achieve greater success in your career. Today’s complex global business environment rewards those who develop advanced management skills by reinvesting in acquiring the latest knowledge and experiences. The Berkeley Executive Program in Management (Berkeley EPM) is a distinguished general management program that prepares you for the next level of leadership. Created to transform proven leaders into global executives ready to lead the charge, Berkeley EPM encourages reflection, enhances strategic thinking, and develops authentic leadership. You will graduate with a mark of distinction from a world-renowned university as a member of an elite and influential alumni network ready for the next stage of your success. GET STARTED APPLY NOW DOWNLOAD BROCHURE VIEW PROGRAM SCHEDULE ADMISSION PROCESS VISIT BERKELEY HAAS WEBSITE PROGRAM BENEFITS Apart from becoming part of your own cohort community and building an enviable network, participants complete the Berkeley Executive Program in Management as a member of the Certificate of Business Excellence and Berkeley Haas alumni community. This entitles the participants to:* Become a part of the elite alumni network of 41,000+ Berkeley Haas graduates. A UC Berkeley Haas email forwarding address (@haas.executivealumni.berkeley.edu). The ability to join local alumni chapters or clubs in your region. Join the private, invitation-only Berkeley Haas Alumni LinkedIn group. Invitations to the annual Berkeley Haas alumni conference and select sponsored events and Berkeley Executive Education Networking events. The Berkeley Executive Program in Management Certification from the UC Berkeley Executive Education at the Haas School of Business. Public access to the Long Business Library and other university database services (onsite access only). A one-year digital subscription to the California Management Review. Receive Berkeley Haas Alumni e-newsletter. A 30% discount on all eligible future Berkeley Executive Education programs. Access to Haas Insights – Latest research and thought leadership from Industry speakers and faculty. Access to Berkeley Haas Alumni Jobs e-Newsletter via subscription, with latest job posting from distinguished employers. *All benefits subject to change UC Berkeley’s Distinguished Alumni Include: ABOUT BERKELEY HAAS WATCH VIDEO Arun Sarin Former CEO, Vodafone Paul Otellini Former President and CEO, Intel Shantanu Narayen President and CEO, Adobe Systems Scott Adams Creator of Dilbert Stephanie DiMarco Former Chairman and CEO, Advent Software N. W. Jasper President, Director, and CEO of Dolby Laboratories Thomas Schneider Retired Advisory Director, Morgan Stanley Former Trustee, U.C. Berkeley Foundation Walter A. Haas Former President and Chairman, Levi Strauss & Co. Barbara Desoer CEO, Citibank N.A. Donald G. Fisher Founder & Chairman Emeritus, Gap Inc. Check out the UC Berkeley Alumni Hall of Fame. UNIQUE BERKELEY HAAS ADVANTAGE Programs at UC Berkeley Executive Education are taught by preeminent professors from UC Berkeley and the Haas School of Business — some of the most forward-thinking minds in business today. As the second-oldest business school in the United States, the Haas School of Business, at the University of California, Berkeley, is one of the world’s leading producers of new ideas and knowledge in all areas of business. The school’s outstanding reputation is bolstered by the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school’s distinctive culture is defined by four defining leadership principles: Question the Status Quo Confidence Without Attitude Students Always Beyond Yourself BERKELEY HAAS RANKINGS #1 Executive MBA Program (Economist, 2020) #1 Part-Time MBA (U.S. News, 2019) #1 Internationalism of Alumni (Economist, 2018) #1 Student Diversity (Economist, 2017) VIEW RANKINGS WHO SHOULD ATTEND The Berkeley Executive Program in Management is designed to create a deeply relevant, immersive, and dynamic learning experience for senior executives, ready for the next level of the leadership challenge. Participants may come from a range of industries and functions and all will be technology savvy, open to innovation and change, and driven to make a difference in their work environments. The program will benefit senior professionals with: Significant experience and demonstrated career progression and success across levels, including: CXO’s, Directors, Presidents, VP’s, etc. Managers of managers. Senior functional managers and business heads. Individuals with outstanding careers and leadership roles in a variety of settings. A strong drive to succeed and aspirations for reaching beyond the obvious career milestones. A demonstrated ability to adapt, learn, and apply new knowledge in varied situations. A minimum of 10 years of work experience in functional, technical, or business roles. A graduate degree with a strong academic track record. Fluency in written and spoken English. Berkeley EPM has emerged as the program of choice for senior high potential leaders with global roles and aspirations. Participants bring in a rich mix of experience in functions and verticals in knowledge-driven industries. Below is a brief overview of the participant mix. CLASS PROFILE WORK EXPERIENCE PARTICIPANT FUNCTIONS INDUSTRY MIX FACULTY The faculty at UC Berkeley’s Haas School of Business comprise some of academia’s and the industry’s most forward-thinking minds. They leverage their business expertise and thought leadership to shape the practice of management and create tomorrow’s innovative leaders through executive programs such as the Berkeley EPM. The result is a teaching team whose insights and grasp of business concepts help enable participants to become superior business leaders. Program faculty may include: Frank C. Schultz Lecturer, Distinguished Teaching Fellow, Haas Management of Organizations Group Cort Worthingon Lecturer, Improvisational Leadership Gustavo Manso Associate Professor, Distinguished Teaching Fellow, Haas Finance Group Panos Patatoukas Associate Professor, Distinguished Teaching, Fellow Haas Accounting Group Whitney Hischier Lecturer, Managerial and Consulting Leadership John Morgan Oliver E. and Dolores W. Williamson Chair, Economics of Organizations Gregory LaBlanc Lecturer, Distinguished Teaching Fellow, Haas Finance Group Peter D. Goodson Lecturer, Distinguished Teaching Fellow, Haas Finance Group Toby E. Stuart Professor, Leo Helzel Chair in Entrepreneurship and Innovation Faculty Director, Lester Center for Entrepreneurship Kellie A. McElhaney Associate Adjunct Professor Founding Director, Center for Gender, Equity and Leadership Jerome S. Engel Founding Executive Director Emeritus, Lester Center for Entrepreneurship David Charron Lecturer, Entrepreneurship Don Moore Professor, Lorraine Tyson Mitchell, Haas Management of Organizations Group Holly Schroth Senior Lecturer, Distinguished Teaching Fellow Haas Management of Organizations Group Sara Beckman Senior Lecturer, Earl F. Cheit Faculty Fellow, Haas Operations and Information Technology Management Group Wasim Azhar Lecturer, Distinguished Teaching Fellow, Haas Marketing Group CURRICULUM The year-long Berkeley Executive Program in Management comprises 6 academic modules, 2 core foundational courses including a boot-camp, several workshops, and a capstone project covering the entire general management learning landscape. ACADEMIC MODULES Advanced Management CompetenciesManaging Product and Services OrganizationsStrategic Financial ManagementLeading Innovative ChangeStrategy – Competing and Winning in Dynamic EconomiesLeadership CommunicationsAdvanced Management Competencies This module helps you discover your unique strengths and areas of improvement leading to practical action plans for your professional growth. Diagnostic survey results – using data to improve self-awareness and leverage strengths. Understand your management challenges and opportunities. Managing organizational dynamics. How to succeed in a matrix organization. Creating and managing high-performance teams. Negotiation as a strategic communication tool. Effective influence and persuasion. Influencing people and leading change group exercise. The leader as a coach. How to attract, develop, motivate, and retain talent. Effective leadership. Managing Product and Services Organizations This module brings the focus back on essentials of innovating and managing products and services—the keys to competing and winning in today’s ultra-competitive marketplace. The module looks at all necessary elements of product management including pricing, business models, marketing, customer-focused design, influence without authority, and competing to win. Organizational strategy and product management. The business model canvas. Customer-focused design. Market research. Breakthrough results with pricing and power pricing. Segmentation, targeting, and positioning. Product life cycle. Product portfolio planning. Strategic Financial Management This module takes you through strategic applications of the important aspects of finance and accounting, with a focus on understanding and applying the appropriate tools to your advantage. It will help you to speak the language used by the CFO and the finance function and allow you to make more informed decisions as well as avoid costly mistakes. You will learn to make vital strategic decisions related to: Strategies, performance, and decisions of the firm and its competitors. Operational, financing and investment decisions. Value creation, valuation, and future financial performance. Cost allocations and strategic project opportunities. Performance evaluations and incentive designs. Leading Innovative Change This module takes the work from Module 2 in product management and strategy and extends it to include innovation as a required element for continued growth and success for products, services, and organizations as a whole. It takes you, the leader, through the journey of developing an innovation-centric view in all aspects of work as opposed to innovation as part of the R&D function. This module aims to develop you into a more flexible, forward-thinking executive, comfortable with the language and management of innovation. Introduction to innovation. Introduction to innovative leadership. Idea generation and the business model canvas. Customer-focused experimentation. Internally focused experimentation. Leading innovative change. Strategy – Competing and Winning in Dynamic Economies Product management and marketing are intricately linked to strategy, and this module delivers practical methods for strategy formulation and implementation for business units and the enterprise as a whole. Participants will come away with forward-looking techniques for assessing the competition and effective positioning for competitive advantage. This module covers all areas of strategy, including: Industry structure and analysis. Strategic value curves. Corporate strategy. Strategic planning. Competitive strategy. Interactive strategy. Growth strategies. Leadership Communications This module aims to transform your leadership capabilities with productive interpersonal exchanges, enabling you to influence any audience. The module builds upon the art of communication to make powerful impressions on your audiences and forge more productive relationships with coworkers. Leadership presence. Enriching and effective feedback techniques. Discovering your authentic leadership. Introduction to coaching skills and tools. Coaching demonstrations. Inquiry – the art of asking curious questions. Small group coaching practice. CORE FOUNDATIONAL COURSES Management Communications (Online)Financial Accounting (Online)Corporate Finance (Online)Finance BootcampManagement Communications (Online) This module from Harvard Business Publishing provides participants with the skills and guided practice necessary to master fundamental concepts in business communication, including planning, writing, and presenting. Students learn how to manage and lead more effectively by organizing and executing successful business communication strategies. Financial Accounting (Online) The Financial Accounting module from Harvard Business Publishing is an introduction to the fundamental concepts of financial accounting in a management context. The module teaches participants how accounting systems are used to record the day-to-day economic activities of a business. Participants learn fundamental accounting concepts and then apply those concepts in a detailed examination of the financial statements used to describe the business. Throughout the module, participants are presented with real-world challenges that require them to interpret the financial data to find answers. Corporate Finance (Online) This module from Harvard Business Publishing provides a fundamental understanding of the principles, analytical tools, and knowledge needed to make good investment and financing decisions. The module introduces participants to finance ratios, forecasting methods, capital structure theory, and risk-return analysis and then asks them to apply these concepts in several different approaches to valuing a business. Finance Bootcamp The Financial Accounting and Corporate Finance module are followed by an in-person three-day module delivered by Northwest Executive Education, which is focused on applying the principles learnt on multiple domains. This module also explores applications in valuations in the context of venture capital, mergers & acquisitions and private equity transactions. WORKSHOPS Our partner, Northwest, will deliver workshops on topics contextual to India or a skillset that is absolutely essential and required to grow as a senior executive. Below is a list of topics covered in workshops led by industry professionals that will take place in between the academic modules. Expert problem-solving techniques. Managing successful operations. Balanced scorecard. Managing your professional career. Business model transformation. Exponential and disruptive technologies. CAPSTONE PROJECT The program includes a capstone project focused on implementing the learning within the program, in the context of your current or future workplace. The project topics could include a business plan proposal for the organization to expand into a new area, a specific business challenge at your workplace, or an interesting opportunity in the broader industry landscape. Northwest Executive Education will work one on one with participants to help them identify impactful projects. The capstone project will have three phases at an individual or team level: Initiation and planning. Mid-term project review and workout. Final presentation to a faculty panel and feedback session. INDUSTRY VISITS AND SPEAKERS As part of the program, participants will be introduced to the innovation ecosystem of Silicon Valley and the San Francisco-Bay Area. This will be achieved through visits to: Organizations that have developed and sustained a corporate innovation ecosystem. Exciting startups which are on the forefront of innovation and breakthrough business models. Accelerators and incubators that are deeply embedded in the entrepreneurial ecosystem of the Valley and constantly tracking patterns for identifying next big opportunity. Participants would get to hear from and interact with senior executives from some of these organizations and engage in a Q&A, helping them decipher the success code, culture, and values of this ecosystem. Some of the past company interactions include: VIEW PROGRAM CALENDAR CAREER ADVANCEMENT Once you have joined the Berkeley Executive Program in Management, the next step is to plan your career growth roadmap. Early planning and committed execution is key to professional success, much like the execution of a corporate and brand strategy at your workplace. Northwest career advancement services provides personalized support to a participant upon request (except company-sponsored participants) to help develop their career advancement strategy and guidance for its execution. Northwest Education aims to add value through several interventions focused on providing the requisite support as you develop your plans and execute them. On your request, a Northwest Executive coach will work with you to help develop that plan through detailed interaction and asking relevant questions, to help guide your thought process as you prepare for the next step. This interaction is broad ranging and is meant to address the gaps in your profile and leadership journey as well as develop measures to improve performance at work, and in advancing your career, within or outside the organization. Northwest support includes: Profile ImprovementPersonal DevelopmentExecutive SearchInterview PreparationProfile Improvement An initial workshop aims at explaining the nuances of a good resume and provides a ready format for participants to use to highlight their achievements. The executive coach and Northwest team then work with the participants to develop/improve their profiles on active networks such as LinkedIn. Personal Development Specialised DDI 360 Assessment is used to help participants understand their blind spots and areas for improvement. Participants will also get pointers on body language, communication as well as presentation skills at various points during the program. Executive Search You shall be provided a life-time membership to BlueSteps – an online platform maintained by the Association of Executive Search Consultants (AESC) which has a current listing of active executive search mandates from member organizations from across the world. Over 350 executive search firms and 8000+ executive recruiters will get access to your profile for global roles via BlueSteps. Learn more about Bluesteps Interview Preparation All of your efforts lead to the final step of you being interviewed by target organizations. If you have an upcoming interview and require additional support for preparation then on your request, the Northwest team will conduct interview practice sessions with you to prepare you and help you position yourself. in the best possible manner for the role within the organization. ADMISSIONS Berkeley EPM follows a rolling admissions (first come, first served) process and participant applications are evaluated as soon as they are received. The step-by-step process is outlined below. Online ApplicationYou can apply to the program online by submitting a short online application form. We do not accept any paper applications. Apply Here ResumeKeep a resume in word or PDF format ready to be submitted (via upload) along with application form. ReferencesWe require two professional references who are ready to discuss your candidacy with us in great detail. EssayOne essay is required – What are your long term (5-10 years) career aspirations? How will the Berkeley EPM help you achieve these? Document SubmissionApplicants are required to submit academic documents (degrees, diplomas, and transcripts). This is to facilitate an evaluation of the candidate’s profile and relative positioning vis-à-vis the rest of the class. InterviewAll shortlisted candidates will go through a round of interviews before they are accepted into the program. These interviews may be conducted in person or over the telephone. KEY DATES Round Deadline Date Application Fee Early Round 26th June 2021 USD 250 Please Note: The early application and acceptance round increases your chances of acceptance in the program by 50%. Considering the limited seats in the program and first come – first served admission process, it is always more beneficial for candidates to apply as soon as possible. Your application can be placed on the waiting list. If you are not offered final admission for the current program, you might be offered a place in the next year’s program. In this case, your application fee will then be considered for the next year’s program. Application fee is refunded only in the case an applicant is not offered an admission to the program. PROGRAM FEES The program fee for Berkeley EPM is USD 33,000 inclusive of all taxes. It covers teaching fees, all academic materials, lunches, and select dinners. The fees does not include transport expenses (domestic and international), any associated visa fees etc. and accommodation for modules and/or workshops. It also does not cover any other expenses that are not expressly mentioned above. PROGRAM EXPERIENCE The program experience has been designed to be immersive, insightful, and thought-provoking in order to transform participants to innovative business leaders who will put new ideas into action. UC Berkeley Executive Education has been offering executive education programs for several decades. These programs conform to the highest standards of quality and are taught by some of the best faculty in the world. The Berkeley Executive Program in Management delivers the same elite experience. PARTICIPANT VIEWS The videos below capture the participants’ reflections and experiences of the Berkeley EPM. Key Learnings Impact on Work and Life Curriculum and Intensity Coaching & Mentorship Campus Experience Peer Interaction Positive Surprises Inspiration & Reason Recommendation PARTICIPANT STORY “I think the most notable was the capstone project in Berkeley EPM. Because Personifwy was in fact conceptualized from the capstone project and my partners in the business are actually my teammates from the Berkeley EPM cohort. The capstone project won an award and so we thought of bringing it to life. And since then we have been extremely satisfied with what we are doing.” – Neha Mathur Co-Founder – Personifwy Read Full Interview “Nimaya Robotics was launched with Berkeley EPM’s faculty and my classmates’ encouragement. They lent their support and expertise in areas where I needed help. It was a great ecosystem. In nine months, we took an idea from just an idea to actually launching a company with our first paid customer. The reason I wanted to be in Berkeley EPM is that I wanted to do something socially impactful and learn the skills to do that at scale.” – Subashree Krishnan Founder & Director of Nimaya Robotics Pvt. Ltd. Read Full Interview ABOUT UC BERKELEY The University of California was chartered in 1868 and its flagship campus — envisioned as a “City of Learning” — was established at Berkeley, on San Francisco Bay. Today the world’s premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation. 22 members of the Berkeley faculty have won Nobel Prizes, including 7 current faculty members. Additionally, 29 Berkeley alumni have won the award – 5 of whom have served on the faculty. A National Research Council analysis of U.S. universities concluded that UC Berkeley has the largest number of highly ranked graduate programs in the country. The analysis ranked doctoral programs within a range (such as between 1st and 5th), and found that 48 out of the 52 Berkeley programs assessed ranked within the top 10 nationally. In 2016, 125 Berkeley graduate students earned National Science Foundation graduate research fellowships, compared with 88 for Stanford, 52 for Harvard, and 41 for Yale. Ranked as the #1 Public University Globally in Academic Ranking of World Universities and #4 in Global University Ranking by US News & World Report, UC Berkeley’s reputation as a leader in innovation, research, and teaching is unparalleled. Want to learn more before applying?Please provide us with some information so that our team can help you decide whether Berkeley EPM is the right program for you. Get more information Please fill out the form below to get more information about the Berkeley Executive Program in Management (Berkeley EPM). 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Berkeley EPM FAQs What is Berkeley EPM?The Berkeley Executive Program in Management (Berkeley EPM) is a distinguished general management program that will prepare you for the next level of leadership. The program is designed to create a deeply relevant, immersive, and dynamic learning experience for senior executives, ready for the next level of leadership challenge. The program will encourage reflection, enhance strategic thinking, and develop authentic leadership, and help you create a strong personal brand along with a global network. What is the mode of delivery for this program?Berkeley Executive Program in Management offers a multi-modular approach, which includes classroom, as well as online modules. The classroom modules are held at UC Berkeley campus (California, USA) & India. The online modules include six academic modules, two core foundation courses including a boot-camp, several workshops, and a capstone project covering the entire general management learning landscape. Is there any minimum criteria required for this program?Yes, the program is designed to create a deeply relevant, immersive, and dynamic learning experience for senior executives like yourself, ready for the next level of leadership. Here’s the basic eligibility criteria for Berkeley EPM; a. Have a minimum of 10 years of work experience in functional, technical, or business roles in any industry. b. Have a graduate degree with a strong academic track record. c. Are fluent in written and spoken English. What is the selection process for this program?Berkeley Executive Program in Management follows a rolling admission (first-come, first-served) process and applications are evaluated as soon as they are received. The admission process is designed to ensure that the program fits the needs of the applicant, while the participant also fits the expectations of the program. The online application form requires applicants to provide a few details about themselves, their professional details, and their goals. Shortlisted candidates are required to go through a round of interviews (conducted either in-person, or over the telephone). Two professional references who might be consulted before the applicant’s acceptance to the program are also required by each candidate. What do I receive upon completion of the course?Upon the completion of the Berkeley Executive Program in Management (Berkeley EPM), you will graduate from the Berkeley Executive Program in Management as a member of the Certificate of Business Excellence and Berkeley Haas alumni community. Apart from becoming a part of your own cohort and building an enviable network, you will also be part of a global alumni network of 39,000+ Berkeley Haas graduates. You will also receive a Berkeley EPM certificate during the graduation ceremony held at the UC Berkeley Campus in California, USA. What type of career support should I expect from this program?Once you have joined Berkeley EPM, the next step is to plan your career growth roadmap. Northwest career advancement services provides personalized support to a participant upon request (except company-sponsored participants) to help develop their career advancement strategy and guidance for its execution. These include profile improvement, personal development, executive search, access to the job board and interview preparation.