With the world turning towards renewable and sustainable modes of energy consumption, it is essential to ensure that these non-conventional energy forms are successfully integrated into the global market space. Bearing this into account, Rebecca Stropoli designates certain ways to increase the viability of ventures catering to rooftop solar energy apparatus, in particular, an issue that this article in the Chicago Booth review delves into, at length. As one of the primary ways to augment the viability of ventures catering to rooftop solar energy apparatus, Rebecca suggests opting for credible business mechanisms and pricing frameworks. A dualistic pricing model, as per the article, is one that will optimally fulfill the multifaceted objectives of the varied stakeholders involved in this context. Citing instances of several efficient programs that have been adopted in California and New York, the article recommends adopting this efficient model that will cater to not only enhancing the viability of ventures catering to rooftop solar energy apparatus but also aid the interest of customers as well. Read More Become a global executive with the University of Chicago Booth School of Business. Click to know more about the Chicago Booth Accelerated Development Program (Chicago Booth ADP).