Marketing Strategies to Build a Viable Business Enterprise

An organization is only as proficient as the marketing strategies that it adopts. In this podcast from Marketing School, Nathan Chan, CEO of Foundr – a platform on entrepreneurship, he lists out his adopted marketing strategies to build a viable business that not only survived but also thrived in the long run.

To begin with, Nathan Chan emphasizes that design is a credible, unique asset to invest in as it determines the subsequent success of a brand, at large. An innovative design immediately sets an enterprise apart from the rest. Alongside, enunciating upon the significance of formulating the right product for an enterprise, Nathan states that this is one non-negotiable part that shapes intelligent marketing strategies and which must not be compromised, at any cost. Only the right product will carve out the right niche in the market by addressing the requirements of customers. The third important factor related to the benefits of marketing strategies, which also determines the success of an enterprise is the presence of strong ambassadors and influencers to promote and further the repute of a particular brand. For ensuring a powerful and potent ambassador presence, Nathan recommends reaching out to people looking for press and coverage. He suggests utilizing the information available from varied resources and platforms including the Coming Soon section on Amazon and other sites to formulate a viable ambassador strategy. Further, utilizing the copyrighting assets along with putting to use platforms such as YouTube and Instagram are other marketing strategies that are sure to evoke positive outcomes, Nathan affirms.

While marketing strategies do require due tact and precision, the benefits that they reap in the long run, are profound. Careful deliberation should be exercised while crafting such strategies as they are instrumental in determining and upholding an enterprise’s continual success.