The Power of Facebook Friends Over Solar Power
Scientists have been struggling to find a way to get US homeowners to adopt solar power. Online solar power calculators take into account the home’s access to intense sunlight, roof type and its square footage, and current electric bills to give a personalized estimate of energy costs before and after conversions.
While the aim was to appeal to the homeowners by showing them the financial return on the investment of solar installations, a report found that this was ineffective due to an unexpected reason.
UCLA Anderson’s Leila Bengali finds that when it comes to solar energy, U.S. homeowners rely on friends on Facebook and their relationship with solar rather than rational cost-benefits analysis.
Grow in your career by improving your management skills. Click to know more about the UCLA Post Graduate Program in Management for Professionals (UCLA PGP PRO).
Related Posts
Does Financial Security Guarantee Employee Satisfaction?
This NUS Bizbeat article emphasizes why financial security is not all that matters for employee satisfaction.
Should Sellers Disclose All Product Reviews to Customers?
This article on the UCLA Anderson Review website discusses whether sellers should disclose all product reviews to customers or only the ones that are advantageous to them.
Leadership Through Climate Change and COVID-19 Pandemic Relief
Yale SOM’s Tyler Van Leeuwen leading through climate change and the COVID-19 pandemic relief at Shell’s carbon opportunities team.
Entrepreneurship Through Acquisition
Research by UCLA and the SCBI showed a kind of outdoor lighting that helps to minimize the human impact on insects.
How a Pay Raise May Improve Employee Performance
This article on the Berkeley website provides a few compelling reasons to give your staff a pay raise and discusses how it might improve their performance.
The Coming Together of Machine Learning and the Life Sciences is Creating Exciting Opportunities
Through computing, senior and Marshall Scholar Anna Sappington seeks answers to biological questions.
