Research reveals that including social missions and establishing a social identity has become imperative while setting corporate goals. The public and consumers are increasingly interested in knowing whether companies are indeed committed to doing good for society. So it is important to pose the questions the public is asking while setting corporate goals. These questions can include - What does your company stand for? How is your company making a difference in society? Are your products sustainable? Are your ingredients natural and sourced through fair labor? Do you truly promote and encourage inclusivity? Corporate goals need to include more than corporate profits and marketers are expected to communicate what the company stands for which must include a social aspect. Read More Become a global executive with the University of Chicago Booth School of Business. Click to know more about the Chicago Booth Accelerated Development Program (Chicago Booth ADP).