In recent years the role of the CRO has become exceedingly popular. While it initially was more common among Silicon Valley IT vendor companies, it has now become an almost necessary position in all industries and is slowly becoming commonplace. The CRO is the chief revenue officer. And as the title suggests, they are responsible for growing a company’s revenue. Just like any other C-suite member, the CRO reports to the CEO on all matters regarding the company’s revenue. The CRO is present at small as well as large companies and is usually hired or appointed a few years after a company has been established. The primary purpose of having a CRO is to streamline sales, marketing, and customer relationship marketing at an organization. The CRO came into existence primarily to capitalize on the revenue opportunities that are being created by digital products such as SaaS. The need for the CRO has presented itself due to the shift to increasingly digital and customer-focused marketing. The changing environment has greatly influenced the role and responsibilities of a CRO. Role of a CRO or Chief Revenue Officer \tThe CRO is in charge of operations, sales, corporate development, marketing, pricing, and revenue management. \tTheir main aim is to sell each product to generate the most revenue possible to the most relevant audience. \tThey must maximize the effectiveness of marketing and advertising investments. \tThey must also maximize the effectiveness of distribution. \tUltimately they must ensure customer satisfaction. Responsibilities of a CRO or Chief Revenue Officer \tDeveloping and communicating growth strategies with CEO, COO, and board of directors. \tSetting up the process of generating revenue. \tUnifying processes to offer the customer the best experience possible, which keeps them coming back. \tIntegrating sales and marketing, as well as any other process that maximizes the returns on marketing investment. \tMaintaining communication and relationships across organizational functions in order to work with different departments and manage the revenue generation through those departments. \tClearly identifying micro-markets and creating specific products targeting those markets. \tCreating a pricing strategy to target those micro-markets so that the highest possible return is generated. \tMonitoring all the revenue streams and adjust as necessary. \tForecasting revenue generation and the strategies required and planning accordingly. \tManaging all revenue channel development and introducing new sales channels and partners. Skills of a CRO or Chief Revenue Officer \tBeing results-oriented, especially in the long-term. \tBeing acutely tuned in to the market. \tHaving strong leadership skills and communication skills. \tBeing data-driven. Chief revenue officer or CRO salary in US and India The average base CRO salary in the US is $189,028 according to a PayScale study from February 2021. While, in India, PayScale notes the average base CRO salary to be ₹2,750,000 in June 2020. The introduction of the CRO in some companies could mean that another position becomes somewhat redundant or atleast needs a little reworking. The CCO or chief channel officer, who is responsible for the indirect revenue with a partner, is no longer needed in some instances since the CRO will integrate direct and indirect sales for the most part. The way present-day markets work and the changing nature and definition of products and services available to customers has created the need and the gap for the CRO to fill. The rather new introduction to the C-suite might not have gained as much popularity yet, but the CRO is a position that is definitely here to stay because of the value they bring to a company.