Why You Should Market Your Value to Management

Employees must work hard to convince management of their worth and the value they bring to the table in today’s fiercely competitive corporate environment. It is critical to project a professional image to your superiors in order to advance not only in your career but also to prove yourself worthy of their mentorship. However, the majority of employees still have only a cursory relationship with their boss, speaking mostly about work and reporting. As a result, this video on the Enhance.training YouTube channel provides several persuasive reasons to market your value to management. 

The video begins by implying that as you head up the corporate ladder, it becomes increasingly important to market your value to the management. According to the video, the main reason for doing so is that it boosts your confidence and pushes you to be better at what you do. The video suggests that in order to market your value to the management, you must continue to work on yourself, which will eventually lead to you being better at what you do and therefore gaining confidence. Second, the video highlights that demonstrating your worth to management can help you extend your network, which will eventually help you get better projects to work on.  This not only allows you to connect with the most important individuals in the business, but it also allows you to carve out a significant role for yourself inside the organization.  The video also implies that cultivating a favorable image of yourself at work can help you be promoted and get hikes faster than those who do not. According to the video, this is because gaining well-deserved promotions is only possible when your supervisors and superiors recognize your worth, which is precisely the aim of promoting your value to management. Finally, the video covers how you should proceed with internal marketing. The video proposes starting with your manager and their peer group, then moving on to your target group if necessary.

Employees must recognize the need to demonstrate their worth to management and expand their network. The preceding text outlines the main reasons why it is critical for you to market your value to management.