The success of a business endeavor is predominantly determined by the appeal that it holds to customers at large. The key to enhancing the popularity of a business, therefore, is to curate such offers that customers will be unable to resist. In this podcast episode by Marketing School, Neil Patel and Eric Siu provide a clarified take on effective ways to curate such tempting offers that are sure to draw customers more so than ever.
The episode begins with addressing and unboxing the essence of what comprises offers that customers will be unable to resist. In order to make sure that such an offer stands apart from regular, every day offers, the key is to provide such benefits that are truly phenomenal. This can be accomplished only after duly analyzing and evaluating the needs and requirements of customers. In order to curate such offers that customers will be unable to resist, the trick, therefore, is to identify such aspects that they long and desire for and to provide solutions to issues that have so far been unresolved. Only when customers find an enterprise tending to their requirements more pertinently than ever before, will they consider opting for a new product or service from that enterprise. The formulation of such offers that customers will be unable to resist is also crucial in establishing the personal brand and presence of an organization at large and thereby enhancing its popularity, the episode affirms. The final step for creating such offers is to invoke a bit of diversification. This can be accomplished by alternating the offers every now and then so as to imply to customers that they have a host of options that they can choose from, by and large.
While crafting offers that customers will be unable to resist might come across as a daunting exercise for most, keeping in mind these crucial pointers will make the endeavor easier enabling them to reap its positive outcomes, faster than ever before.