Tips on Ways of Asking for Reviews

Asking for reviews from customers is a potent, credible way for enterprises to enhance the authenticity of their products or services. However, alongside, it is important to take into account certain factors while doing asking for customer reviews. Each of these factors is addressed in this podcast by Marketing School wherein Neil Patel and Eric Siu provide a detailed insight into the ways of asking for reviews.

The very first pointer, when it comes to the right ways of asking for reviews, is to bear in mind that making it a compulsory exercise makes customers averse to the idea of spontaneously providing their feedback. While trying to determine ways of asking for reviews, the key, therefore, is to make it an optional exercise, the podcast asserts. This notion of freedom allows the customers to choose whether at all they want to partake in the exercise, if at all. The second step is to incentivize the procedure. While the fundamental rule is not to coerce the customer into providing feedback against their wishes, adding on an incentive or a bonus is, however, a prudent way to ensure they willingly take part in the exercise. This makes the entire mechanism of reviewing an enjoyable exercise as opposed to a mandatory one. As the final pointer to keep in mind while curating ways of asking for reviews, the podcast recommends making the process transparent without any undue manipulation. The objective should be to acquire honest feedback from customers and not adulterated ratings that will undermine the efficacy of the entire process, the podcast concludes.

While acquiring reviews from customers is indeed a step towards augmenting the reliability of products and services, taking into account these credible ways of asking for reviews will make it an effective mechanism that will reap positive outcomes, in the long run.