The Evolving Role of a Chief Marketing Officer

The new avenues of marketing induced through digital alterations and its exponential reach have made the role of a Chief Marketing Officer (CMO) more important than ever before. The article from Martin Roll throws light on the multi-faceted crucial functionalities of the role and the numerous obstacles that CMOs must navigate through to reap positive outcomes in the long run.

To begin with, the very first function that comes with the role of Chief Marketing Officers, as per the article, is to ensure that the vision of an organization is closely aligned to the marketing strategy opted for by the enterprise. Alongside, the role also encompasses the responsibility of fostering a connection between customers and the organization. Only an enterprise that duly takes into account the feedback received from customers and restrategizes, keeping into account the needs and requirements of consumers, is one that sustains in the long run, the article affirms. To highlight the significance of the role of Chief Marketing Officers, the article draws instances from several eminent brands such as Johnson & Johnson, Walmart, and Samsung, in each of which the CMOs proved to be a crucial asset involved in the decision-making and eventual success of the organizations. In the concluding section, the article from MartinRoll also points out the chief obstacles that a CMO has to navigate through in order to successfully discharge his role and reap positive results. Linking marketing strategies to subsequent impact in the long run, seclusion of marketing initiatives from other sectors, and employing financial benchmarks solely to analyze marketing tactics are a few reasons as to why the role of CMOs often remains relegated to a specific arena. This hinders the executive management from realizing and harnessing the true potential that a CMO has, in terms of strategic decision making of the organization as a whole, the article cautions.

The role of Chief Marketing Officers, as per the article, is one that needs to adapt to the changing times by embracing the advantages that the digital age offers and through modes such as dedicated formal training in order to make it an indispensable asset to the structure of corporate in the days to come.