Responsibilities of a General Manager

A general manager is a position that can be seen in almost all industries and plays a pivotal role in driving an organization’s success. This article will delve into the diverse responsibilities of a general manager, their career path, and how they can contribute to an organization’s growth.

Who is a general manager?

A general manager, often referred to as GM, is a high-ranking executive responsible for overseeing the overall operations and strategic direction of a company or a specific business unit. GMs hold a critical position in the corporate hierarchy, bridging the gap between upper management and the workforce.

Top responsibilities of a general manager

• Strategic planning

GMs are instrumental in formulating and implementing the organization’s long-term strategic goals. They conduct market research, assess industry trends, and identify growth opportunities. For example, a general manager of a retail chain might lead the development of a strategic plan that includes expanding into new markets. They could analyze market research to identify high-potential locations, outline a phased expansion strategy, and set growth targets over the next five years.

• Operational excellence

GMs are accountable for ensuring efficient day-to-day operations. They establish performance metrics, monitor key performance indicators (KPIs), and optimize processes for productivity. For example, in a manufacturing company, a general manager could focus on operational excellence by implementing lean manufacturing principles. This might involve streamlining production processes, reducing waste, and enhancing quality control measures, resulting in cost savings and improved productivity.

• Financial management

GMs manage budgets, control expenditures, and allocate resources wisely. They are responsible for achieving revenue targets, controlling costs, and maximizing profitability. Example: For a financial institution, a general manager would be responsible for managing the branch’s budget. They might allocate funds to marketing campaigns, monitor daily expenses, and ensure compliance with financial regulations while aiming to meet revenue and profit targets.

• Team leadership

GMs lead and motivate their teams to achieve goals. They foster a positive work culture, provide guidance, and resolve conflicts to enhance employee satisfaction. Example: Leading a customer support team, a general manager could foster a positive work culture by organizing team-building activities, recognizing outstanding performance, and providing ongoing training and mentorship to support the team’s growth and cohesion.

• Customer satisfaction

GMs prioritize customer satisfaction and loyalty.

They oversee customer service initiatives, address issues promptly, and ensure high-quality products or services. Example: A general manager of a luxury hotel would prioritize exceptional guest experiences. They could implement personalized service initiatives, gather guest feedback through surveys, and use the input to make improvements that lead to higher customer satisfaction scores and repeat business.

• Stakeholder relations

GMs maintain relationships with stakeholders, including investors, suppliers, and partners. They communicate the organization’s vision and financial performance to build trust. Example: In a technology startup, a general manager might cultivate relationships with investors. They could communicate the company’s vision, provide regular updates on financial performance, and engage investors in strategic discussions to secure additional funding for expansion.

In the following ways, if a general manager effectively carries out these responsibilities, they contribute to their organization’s success and growth.

How can a general manager reduce employee turnovers?

Employee turnover can be costly and disruptive to an organization. General managers can take proactive steps to reduce turnover rates.

• Implement comprehensive onboarding programs to help new employees acclimate.
• Foster a positive work environment by recognizing and rewarding achievements.
• Provide opportunities for skill development and career advancement.
• Conduct regular employee feedback sessions to address concerns and improve job satisfaction.
• Offer competitive compensation packages and benefits to attract and retain top talent.

Career path to become a general manager

Becoming a general manager typically involves a progressive career path, including the following steps:

• Education: Start with a bachelor’s degree in business, management, or a related field.
• Entry-level positions: Gain experience in roles such as supervisor, department manager, or project leader.
• Mid-level management: Advance to positions like assistant manager or operations manager.
• Specialized training: Consider pursuing an executive education program to enhance leadership skills. Here are a few executive education programs to consider:
  • Chicago Booth Accelerated Development Program (ADP) – The Chicago Booth ADP is a rigorous learning journey across 8 modules spread over 9 months and gives you access to the latest management thinking and tools. It is taught by an award-winning faculty at the Chicago Booth School of Business and accomplished senior business leaders. It creates an amazing opportunity to build a strong personal brand and competitively position yourself and your organization. ADP actively engages you in a collaborative learning environment with accomplished peer group in Hong Kong, London, New Delhi, and Chicago.
  • UCLA Post Graduate Program in Management for Executives (UCLA PGPX) – It is a comprehensive general management program offered by UCLA Anderson School of Management, one of the top global business schools. One of the first programs of its kind in India and South Asia, this one-year program is focused on applied learning of advanced management concepts for senior executives and business owners. Its part-time, modular format provides great flexibility for busy professionals, while the UCLA faculty and industry leaders ensure that the program covers all aspects of best-in-class management education expected from a highly respected and globally renowned institution.
  • UCLA Accelerated Management Program (UCLA AMP) – It is an extensive general management program for working professionals offered by the UCLA Anderson School of Management, one of the top global business schools. The one-year program is focused on covering management essentials for managers and executives who are looking to grow in their careers by improving management skills to drive outstanding results in their current organizations while enhancing their professional profile for prospective employers.
• General manager role: After acquiring substantial experience and expertise, you can ascend to the role of general manager’s.

Conclusion

General managers are pivotal figures in the corporate landscape, bearing significant responsibilities for organizational success. They must possess strong leadership, strategic thinking, and operational acumen. By effectively managing resources, inspiring teams, and fostering a culture of growth and development, general managers can contribute to their company’s long-term prosperity while reducing employee turnovers and creating a thriving work environment.