Skip to content
building strong teams

5 Ways a CEO Can Drive Innovation in a Company

Innovation is the lifeblood of any successful company. It is what keeps businesses relevant and competitive in a rapidly changing marketplace. It is important to note that according to research by Boston Consulting Group (BCG), 90% of companies that outperformed in the innovation outcome were evidently C-suite-led innovation agendas. Hence, a CEO plays an important role in leading the innovation culture in a company.

What are the top 5 innovative companies?

The top 5 innovative companies according to the Boston Consulting Group (BCG) in 2021 were Apple, Alphabet, Amazon, Microsoft, and Tesla. These are companies that are not just topping the list in innovation but also in profits.

Who is a CEO?

The CEO (Chief Executive Officer) is the highest-ranking executive in an organization and is responsible for overseeing the overall direction and performance of the company. The CEO has a range of responsibilities that are critical to the success of the organization.

Steps to drive innovation – CEO

  1. Foster a culture of innovation
    The first step in driving innovation is to create a company culture that encourages and supports it. This means promoting open communication and collaboration, rewarding risk-taking and creativity, and embracing new ideas and perspectives. It also means being willing to challenge the status quo and disrupt traditional ways of doing things. Foster this culture by leading by example. Encourage your team to speak up and share their ideas, and make sure they feel heard and valued. Celebrate successes and learn from failures. And above all, create an environment where experimentation and iteration are encouraged and failure is viewed as a necessary part of the innovation process.
  2. Encourage cross-functional collaboration
    Innovation often comes from bringing together diverse perspectives and skill sets. Encouraging cross-functional collaboration can help break down silos and spark new ideas. This means encouraging your team to work across departments and functions, and providing opportunities for them to do so. Consider setting up cross-functional teams to tackle specific challenges or projects. Encourage team members to attend meetings and events outside of their usual scope of work, and provide opportunities for them to learn new skills and gain exposure to different parts of the business.
  3. Set clear goals and objectives
    To drive innovation, it’s important to have a clear sense of what you’re trying to achieve. Set specific goals and objectives for your team and communicate them clearly. Make sure everyone understands how their work contributes to these goals, and provide regular feedback and updates on progress. At the same time, be flexible and adaptable. Innovation is by nature unpredictable, and you may need to adjust your goals and objectives as you learn and grow. Be open to feedback and new ideas, and be willing to pivot if necessary.
  4. Empower your team
    To drive innovation, you need to empower your team to take ownership of their work and make decisions. This means providing them with the resources and support they need to be successful, and giving them the autonomy to experiment and take risks. Encourage your team to take ownership of their work and be proactive in seeking out new opportunities and ideas. Provide them with the tools and resources they need to be successful, and make sure they have the support they need to take risks and try new things.
  5. Embrace emerging technologies
    Innovation is often driven by emerging technologies and new ways of doing things. As a CEO, it’s important to stay up-to-date on the latest trends and technologies in your industry and be willing to invest in them when appropriate. Consider setting up a research and development team to explore new technologies and trends and provide them with the resources and support they need to do so. Be open to partnerships and collaborations with startups and other innovators, and consider investing in emerging technologies that could help drive your business forward.

Executive Education

Executive education programs prepare learners for leadership positions while keeping them up to date on market and innovation trends. It also equips you with different ways to nurture an innovation culture and, at the same time, helps you make connections with people who can support you and your company on the path to innovation. Here are a few programs that would be helpful in the same way.

Berkeley Executive Program in Management (Berkeley EPM)

The Berkeley Executive Program in Management (Berkeley EPM) is a general management program that prepares you for the next level of leadership. This program is created in such a way that it helps transform proven leaders into global executives ready to lead the charge. The Berkeley Executive Program in Management encourages its participants to reflect, enhance strategic thinking, and develop authentic leadership. It is designed to create an immersive, relevant, and dynamic learning experience for senior executives, ready for the next level of the leadership challenge. It includes modules on advanced management competencies, leading innovative change, etc., which are a must for a person in C-level positions to ensure the growth of the company.

MIT Professional Education Technology Leadership Program (TLP)

This is a multi-modular program delivered by MIT faculty on campus and virtually, geared towards the development needs of the next generation of technology CEOs, CTOs, CIOs, and emerging leaders.  The program is designed for technology leaders and experienced practitioners from large corporations as well as startups—innovation-oriented firms that are focusing on leveraging emerging digital technologies to remain relevant and competitive in the marketplace. After completing TLP, you will be part of a cohort of global leaders and practitioners. You will also become an integral part of the global MIT Professional Education network and will be considered an alumni of TLP as well as MIT Professional Education.

MIT Professional Education | Technology Leadership Program

UCLA Post Graduate Program in Management for Executives (UCLA PGPX)

It is an extensive general management program offered by the UCLA Anderson School of Management, one of the world’s top business schools. It is a part-time program with a modular format that provides great flexibility for busy professionals, while the UCLA faculty and industry leaders ensure that the program covers all aspects of best-in-class management education expected from a highly respected and globally renowned institution. The UCLA PGPX will put you on the map of global leadership, with a combination of strategies, skills, and acumen that will stretch your thinking and hone your abilities as a leader and manager capable of achieving remarkable growth in your business. This program has been designed to expose the participants to management and business leadership essentials in an extensive general management curriculum that is designed to be experiential in learning and applied in focus.

Chicago Booth Accelerated Development Program (ADP)

The Chicago Booth ADP is a rigorous learning journey across 8 modules spread over 9 months and gives you access to the latest management thinking and tools. It is taught by an award-winning faculty at the Chicago Booth School of Business and accomplished senior business leaders. It creates an amazing opportunity to build a strong personal brand and competitively position yourself and your organization. ADP actively engages you in a collaborative learning environment with accomplished peers in . The Chicago Booth Accelerated Development Program is designed for the global executive with a focus on delivering impact and leveraging the significant history of the Accelerated Development Program delivered across the globe. The program is tailored for the busy schedules of senior professionals and is blended in design, with academic on-campus modules and off-campus experiences with online learning and live interactions to complement the on-campus experiences. You will build a global community of like-minded leaders and will become part of the Global ADP Network for life.


In conclusion, driving innovation within your organization requires a proactive and strategic approach. There are different ways a CEO can foster a culture of innovation in their organization. If done the right way, this innovation culture can be very profitable for the business.

There are many ways a leader can drive innovation. One of the ways would be to ensure being open to creative ideas from employees. In many ways, showing humility is the most important way to encourage innovation of all.

The meaning of CEO or chief executive officer, is that they are the highest operational officer in an organization.

The average Chief Executive Officer salary in the United States is $812,010 as of January 26, 2023, according to

Here are a few steps that can be taken by a CEO to drive innovation.

  1. Create dedicated innovation teams.
  2. Introduce an idea sharing platform.
  3. Create a screening process for all the ideas.
  4. Employ innovation advocates.
  5. Encourage collaborative experimentation.


Back To Top