Dealing with Permanent Changes in Consumer Behavior

Research shows that as much as 75% of consumers have changed their shopping behaviors through the course of the pandemic. Research also shows that 4 out of 10 consumers have reduced their overall spending.

Recent research by McKinsey & Company, finds that almost 9 out of 10 executive leaders expect the pandemic to have lasting effects in consumer behavior and the purchasing patterns of customers. The CEOs of Chewy and Foxtrot Market discuss how to deal with that and succeed. They talk about the permanent changes in consumer behavior brought on by the pandemic and how companies can adapt to the constant changes.