Social media is an invaluable tool for today’s business, whether you are just starting out or have been established for years. Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs. What you will learn: • How to choose the right platform(s) for your business • How to set up and optimize profiles • The basics of Instagram & Facebook shopping and how to utilize shoppable feeds • Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest • Growing your community using both organic and paid strategies • Planning and curating your content • Tools for managing platforms and scheduling posts to save you time and energy Join us to learn the ropes of building an engaging and profitable presence for your business.