New Businesses: Innovation for the Post-Pandemic Era

While some companies struggled to stay afloat during the pandemic, others used it as an opportunity to start a new business. In fact there has been as much as 24% more new businesses in the US alone.

Many of these new businesses are lifestyle-related and launched by those who lost their jobs. But there are others that are innovation-driven companies with plans to grow. These “high propensity” businesses or businesses that have hired workers or will probably hire also made a huge part of the percentage to new businesses. This means, in order to succeed in the future, your company has to be innovative enough to handle the competition.