How to Balance Creativity and Rigor
Architect Ann Morrow Johnson, executive producer and executive creative director for Star Wars: Galactic Starcruiser, Walt Disney Imagineering’s immersive vacation experience, talks about how to balance creativity and rigor.
Balancing academic rigor and creative thinking
She explains how she is a creative as well as analytical person and needs to find ways to balance creativity and rigor in her work. Her time at Walt Disney required her to build a spaceship, something she did not anticipate for her career. But for this project she had to put together storytelling, guest experience, and more.