How Best to Launch Your Product

Chicago Booth’s adjunct professor of economics and strategy, Prof. Ram Shivakumar talks about how to best launch your product. It’s true that the ideal entrepreneur story we are accustomed to is the one where a product is developed in someone’s garage and becomes viral. But that’s not every entrepreneur’s success story. And, attracting the customer base you need is not easy.

Prof. Ram Shivakumar gives a quick lesson in direct sales and channel partnerships as ways to launch a product. He shares his expert insights and describes the pros and cons of these methods.