Artificial intelligence is one of the breakthrough technologies introduced to the technology sector, and it is continually being improved. Soon after, it began to be employed in a variety of sectors due to its exceptional ability to handle manual labor in such a manner that it can produce higher-quality results in less time, allowing more time for people to utilize it for other objectives. Despite the numerous advantages of the technology, one of the key issues it presents is its capacity to compromise user data. As a result, this MIT Technology Review article explains several convincing reasons for introducing consent to AI. The article opens by detailing how OpenAI recently announced the addition of an incognito mode to their ChatGPT AI language model. The option, according to the OpenAI statement, does not allow the model to keep or utilize the user's chat history to enhance its model. Users may disable chat history and training, as well as export their data, using the new functionality. This is a positive step toward providing individuals with greater choice over how a technology business uses their data. Despite what OpenAI claims, according to the article, Daniel Leufer, a senior policy analyst at the digital rights organization Access Now, believes GDPR and EU pressure had a part in getting the corporation to comply with the legislation. According to the article, Dryhurst believes that individuals should have the right to know whether or not their work has been used to train AI models, and that they should be allowed to choose whether or not they want to be a part of the system in the first place. The article indicates that there is an urgent need to improve the way AI communicates information by outlining some of the significant challenges. Having a chatbot ask users questions instead of presenting facts as statements made it easier for individuals to recognize when the AI's logic did not line up. Major issues have been raised, such as Palantir's desire to use language models to wage war. The AI Drake laying up an insurmountable legal trap for humans is one of the article's last-mentioned concerns. According to the article, this is only the beginning of a complicated copyright struggle over AI-generated music, data scraping from the internet, and what defines fair use. As a result, there is a rising need to introduce consent to AI. Artificial intelligence is, by far, one of the most advanced technologies ever developed. The preceding text highlights important arguments for establishing the necessity for introducing consent to AI. Read More To dive deeper into importance of technology and how sustainability and innovation affects the world of business, visit MIT PE Technology Leadership Program (TLP).