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General Management Program (GMP)

| | Duke University Campus (Durham, N.C., USA)

In today’s dynamic business context, staying ahead demands reinforcing foundational acumen while incorporating cutting-edge insights, pioneering approaches, and addressing timely topics to not only achieve but also maintain success. The Duke General Management Program (Duke GMP) is an immersive 6-month multi-modular program designed for emerging leaders seeking to enhance their managerial skills and drive innovation to face the demands of the corporate landscape. The program offers an unparalleled learning experience that covers the cross-functional longstanding and emerging needs of a manager and leader, including strategy and strategic management, financial management, operations and supply chain management, people and systems management, digital transformation and technology management, marketing management, leadership, and innovation management. This program will broaden your expertise and strategic leadership skills to build future-ready organizations.

Under the guidance of the esteemed Fuqua faculty, you will learn to comprehend, design, and implement user-centric innovative solutions and make data-driven, informed decisions to transform organizations. Through this program, you will be able to position yourself as a future-focused leader, equipped with the insights, skills, and knowledge to navigate the complex business environment and drive impactful change.


of leaders say that it is critical for leaders to develop strategic thinking skills in the next three years.

Source: DDI Global Leadership Forecast 2023


of companies report there is a leadership development gap.



of leaders rate themselves as ineffective in the skills crucial for organizational success.

Source: DDI Global Leadership Forecast 2023

Apply Now
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View Program Schedule
Admission Process
Visit Duke Fuqua Website


Program Benefits

Upon completion of the program, apart from becoming part of the GMP community, you will become an integral part of the global Duke Executive Education network. Additionally, you will receive select premier benefits as part of Duke University’s Fuqua School of Business*:

  • The Duke General Management Program certificate from Duke Executive Education and Duke University’s Fuqua School of Business
  • Access to The Fuqua School of Business Ford Library while on campus
  • Access to the program LinkedIn Group
  • Ability to post targeted career opportunities for your organization through The Fuqua School of Business’ Career Management Center job portal – accessible by Fuqua students and alumni only
  • 20% discount on future Duke Executive Education program registrations (global partner programs excluded)

Program Benefits


*Additional benefits will be available with the completion of at least 4 additional days of programming with Duke Executive Education (choose from our Open Enrollment Portfolio offerings). These additional benefits include:

  • Inclusion in The Fuqua School of Business alumni LinkedIn network – a private group with 15,000+ alumni members
  • Receive monthly alumni e-newsletter, Team Fuqua Flash, from Fuqua’s Alumni Relations team
  • Access to create a Duke lifetime email address
  • Access to The Fuqua School of Business alumni events and webinars
  • Inclusion in the Duke University alumni directory and the ability to join Duke’s affinity, industry, and regional groups
  • Inclusion in Fuqua’s alumni directory with access to online searching for networking opportunities
  • 30% discount on future Duke Executive Education program registrations (global partner programs excluded)

*All benefits are subject to change.

Duke Fuqua Advantage

Duke University’s Fuqua School of Business was founded in 1969 and, since then, has come to be known for attracting and nurturing a new kind of leader. One who has the power to bring out the strength in others and move teams forward toward a common purpose. Our global community is prepared for and thrives in an environment with differing viewpoints.

We foster a leadership style that inspires entire organizations to do better while doing what’s best. As a business school, we don’t just teach societal leadership, which is a core function of business; we live it through our own business practices.

With internationally renowned thought leaders on our faculty, research centers, and a collaborative culture, Duke Fuqua has quickly risen to become one of the world’s premier business schools.

Program Benefits

Key Takeaways

Upon completing the Duke GMP, you will be positioned to become a strategic leader, equipped with cutting-edge management skills and leadership acumen to drive long-term organizational success and foster innovation in today’s dynamic, global corporate environment.

With this program, you will be able to:

  • Unleash the transformative impact of generative AI, machine learning and new disruptive technologies on global business
  • Assess the competitive landscape to determine key value drivers and competitive advantage which can be realized through strategic marketing and brand positioning
  • Achieve organizational transformation by fostering a culture of innovation
  • Lead effective operations management by optimizing business processes and supply chain, and advance operations strategy to boost efficiency while navigating an ever changing business landscape
  • Build financial acumen by gaining a comprehensive understanding of valuation and investment strategies, M&A, venture capital, and private equity
  • Master the art of effective people and performance management to significantly boost organizational success
  • Cultivate leadership EQ for interpersonal effectiveness, change management and incorporating persuasion, influence, and negotiations skills critical to thrive in an uncertain global business environment
  • Understand the nuances of technology adoption, adaptation and digital transformation across sectors
  • Harness the pivotal role of big data and analytics and unlock the potential of platforms for enterprises


Who Should Attend

The Duke GMP is designed for seasoned professionals and executives who are eager to elevate their managerial and leadership capabilities in order to thrive in the ever-evolving business landscape.

The program is suitable for participants with:

  • A strong drive to succeed and aspirations for reaching beyond the obvious career milestones
  • Demonstrated ability to adapt, learn, and apply new knowledge in varied situations
  • A minimum of 5 years of work experience in functional, technical, or business roles
  • A graduate degree with a strong academic track record is preferred
  • Fluency in written and spoken English

Who Should Attend


Distinguished Faculty

The program is conducted by Fuqua’s distinguished faculty, renowned for their expertise and cutting-edge research in the domains of business management and leadership. They are committed to fostering the growth of tomorrow’s leaders and bring a wealth of practical insights to the program gained from extensive real-world experience. Under their mentorship, you will be well-prepared to navigate the complexities of modern business, hone your leadership skills, and thrive in the dynamic corporate landscape.


Prof. David Brown
Professor, Decision Sciences

David B. Brown is a Professor in Decision Sciences and the Faculty Director for the Center for Energy, Development and Global Environment (EDGE) at Duke University’s Fuqua School of Business. Professor Brown’s research focuses on designing and analyzing algorithms for decision problems involving uncertainty and complex tradeoffs. His recent research also includes developing and analyzing solution techniques for problems such as network revenue management, dynamic pricing in shared vehicle systems, stochastic scheduling problems, and sequential search problems.

Prof. Daisy Lovelace
Associate Professor of the Practice; Executive Director, Management Communication Center

Professor Daisy Lovelace is an Associate Professor of the Practice at Duke University’s Fuqua School of Business. She is also a corporate consultant and executive coach. In addition to live instruction, she teaches short courses on the LinkedIn Learning platform.

Her professional interests include leadership, inclusive excellence, interpersonal communication, crisis management, persuasion, and influence.

Dr. Richard Freishtat
Associate Dean, Executive Education

Dr. Richard Freishtat serves as Associate Dean for Executive Education at Duke University’s Fuqua School of Business. In this role since 2022, Dr. Freishtat leads all aspects of the Executive Education portfolio including strategy, business development, finance, curriculum, and program delivery focused on making a positive impact through the cutting-edge work of faculty.

Dr. Freishtat has deep experience teaching. He has been a faculty member in Executive Education designing and delivering communications and leadership programs since 2013 to thousands of executives across the globe from start-ups to Fortune 50 companies.

Program faculty may include*:

  • Aaron Charles Kay
    J.Rex Fuqua Professor of International Management
  • Ashleigh Shelby Rosette
    James Vincent Professor of Leadership
  • Jamie Jones
    Associate Professor of the Practice; Director for Duke Innovation & Entrepreneurship
  • John Graham
    D. Richard Mead Professor of Finance, Jr. Family Professor
  • Kevin Shang
    Joseph J. Ruvane, Jr. Distinguished Professor of Business Administration
  • Robert Swinney
    Professor in Operations Management
  • Scott Rockart
    Eads Associate Professor of the Practice in Energy Finance; Faculty Fellow in the Energy Initiative
  • Sharon Belenzon
    Fundación Damm Distinguished Professor of Business Administration
  • Vivek Rao
    Executive in Residence; Executive Director, Design & Technology Innovation Master’s Program, Duke University’s Pratt School of Engineering
  • Wilfred Amaldoss
    Thomas A. Finch Jr. Endowment Professor; Professor of Marketing
  • William J. Mayew
    Martin L. Black Jr. Distinguished Professor of Business Administration

*Program faculty is subject to change



The Duke GMP is designed for experienced professionals striving to cultivate innovative thinking and global leadership skills, gain a holistic understanding of various verticals of management, and drive organizational success. The immersive curriculum equips you with strategic, managerial, and analytical competencies, ensuring you emerge as an influential leader, ready to tackle the challenges of the changing business world and drive long-term organizational success.

  • Competitive Strategy: Key Value Drivers and Competitive Advantage
  • Digital Business Models: Digital Strategies for Business
  • Platform Economics & Strategy
  • Valuation / Investment: Financial Statements and Budgeting / Forecasting
  • Mergers & Acquisitions
  • Venture Capital & Private Equity
  • Managing the Social Mind: How Employees Think and What to Do About It
  • Managing People & Performance
  • Managing Teams
  • Driving Dynamic & High-Performing Teams
  • Managing Power: Hierarchy, Structure, and Feedback
  • Technology Adoption, Adaptation, & Digital Transformation
  • Organizational Transformation: Fostering a Culture of Innovation
  • Digital Disruption: AI/ML & New Technologies
  • AI Implementation at Scale
  • Managerial Decision-Making and Big Data: Analytics for Business Insights
  • Business Process Optimization
  • Supply Chain Management
  • Operations Strategy & Strategic Alignment
  • Digital Marketing
  • Growth Hacking
  • Market Analysis & Segmentation
  • Brand Management & Positioning
  • Leadership EQ: Social Styles, Interpersonal Effectiveness, & Empathy
  • Strategic Negotiations
  • Leading Change in a VUCA World
  • Leading Through Crises
  • Persuasion & Influence
  • Strategic Storytelling

*These topics are illustrative and subject to change.

Capstone Project

The Duke Fuqua General Management Program covers many topics, connecting to the many roles that organizational and team leaders play. A partial list of topics covered in the General Management Program include strategy and strategic management, operations management, people and systems management, managing innovation, financial management, digital transformation and technology management, data analytics and decision making, marketing management and strategy, negotiations, and leadership. Central to these topics is value creation for the organization internally with stakeholders and/or externally with customers and clients.

The capstone project for the General Management Program involves each participant developing a strategic plan for an opportunity related to those covered in the program and applying the plan in their company, division, business function, or product line. Projects should consider and integrate across several dimensions of the topics covered in the program. The capstone should emphasize the impact on key stakeholders and related value creation opportunities. The project is largely self-directed by program participants, though there will be periodic group check-ins with the full cohort and with small peer groups outside of designated faculty teaching sessions. During the last module of the program, participants will present their projects to a small peer group in break-out sessions. Participants in each break-out session will choose one capstone project to be presented to the full cohort on the final day of the program.

The capstone project will unfold in five distinct phases:

  1. Identify the Opportunity: Methodically analyze the chosen area to identify a topic.
  2. Develop a Plan: Design a plan for improvement for the opportunity identified in Phase I.
  3. Stakeholder Communication: Develop effective communication strategies to convey the financial strategy to internal and external stakeholders.
  4. Implementation Roadmap: Create a detailed roadmap to implement the proposed financial strategy, including key milestones, resource allocation, etc.
  5. Continuous Monitoring and Adaptation: Establish a framework to continuously monitor the financial performance and market dynamics.



The Duke GMP offers a comprehensive learning experience, combining classroom and live-online modules tailored for busy professionals across various business verticals. Meticulously designed to cater to the specific needs of seasoned professionals ready to navigate the dynamic corporate landscape, this program is led by distinguished Fuqua faculty. As part of the program, you will have the opportunity to broaden your global network and forge meaningful connections with like-minded, fellow leaders committed to shaping the future of organizational success and leadership excellence.

Program Experience


Blended Format

Immersive live-online sessions and classroom sessions at Duke University to enhance learning and networking.

Exclusive Network

Be included in the exclusive Fuqua and Duke Executive Education networks.

Elite Credentials

Receive credentials from a world-renowned business school.

World-Renowned Faculty

Gain insights from distinguished faculty and industry experts.

Leading-Edge Curriculum

A deeply engaging curriculum focused on major areas of general management.

Real-World Application

The carefully designed learning approach promotes the immediate application of key concepts in management.



The program follows a simple 3-step application process. The step-by-step process is outlined below.


Candidates can apply to the program online and attach all required materials as outlined in the requirements below.

Apply Now


The Admissions team will assess your application as soon as it is received.


Candidates might be required to give an interview before being accepted into the program. Once all the requirements are completed, the Admissions team will notify the candidate with a decision.


Applicants for the program are required to have:

  • A resume in Word or PDF format
  • Two professional references to discuss your candidacy in detail


Program Fees

The program fee is inclusive of all taxes. It covers teaching fees, all academic materials, lunches, and select dinners (one hosted dinner during each campus immersion module).

The fee does not include transport expenses (domestic and international), any associated visa fees, etc., nor accommodation for modules and/or workshops. It also does not cover any other expenses that are not expressly mentioned.

USD 2,000 early registration benefit

Early Round


USD 18,000


June 29, 2024

USD 1,600 early registration benefit

Round 1


USD 18,400


July 27, 2024


USD 1,200 early registration benefit

Round 2


USD 18,800


August 31, 2024


USD 800 early registration benefit

Round 3


USD 19,200


September 28, 2024


USD 400 early registration benefit

Round 4


USD 19,600


October 26, 2024



Final Round


USD 20,000


November 30, 2024


Please Note:

  • The application fee for the Duke GMP is USD 200.
  • The application fee is refunded only in the case an applicant is not offered admission to the program.

About Duke University

Duke University traces its origins to a small school that opened in 1838 in Randolph County, North Carolina. The university has changed in many ways since its founding, and today, the ever evolving Duke University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, masters, doctorate, and professional degrees.

Our vision for the next decade is “to grow, connect, and empower diverse and inclusive communities of excellence to enhance the creation, delivery, and translation of knowledge for a rapidly changing world.”

About Duke University

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