Is Making an Impact the Path to Profit?

Henrietta Onwuegbuzie, Lagos Business School, a visiting senior lecturer at Yale School of Management, talks about how businesses that prioritize impact, purpose, and value can drive economic development and social transformation, in her native Nigeria or any other country. Impact-driven businesses are trendy, offering both social good and profit. She says entrepreneurs focused on solving problems and ongoing innovation grow their businesses faster, make more money—and have a bigger impact than any government or nonprofit.

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