How Does a 130 Year-Old Company like Nintendo Survive?
Founded in 1889 as the first Western-style playing card manufacturer in Japan, Nintendo has been a player in the games and entertainment industry for well over a century. In the early 1990s, the Nintendo Entertainment System (NES) ushered in the modern console-gaming era and legitimized video gaming as an industry, rather than a 1980s fad. But in a competitive market with Sony, Microsoft and maybe even Google and Amazon, how does Nintendo survive being a 130 year-old company?
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