Valuable insights can prove to be an asset in the leadership journey.
Rammohan Sundaram is the country head and managing partner for integrated media at DDB Mudra Group, a part of Mudra Worldwide. With over 20 years of experience, his expertise extends from marketing, strategy and digital media to advertising and business development.
A multiple award winner, Sundaram has worked with brands such as C1X Inc, Jio, Yahoo, Tribal DDB, Madison, Monster, Microland and Indian Express across India, Middle East, Africa, APAC & US. He attended UCLA PGPX in 2019-2020 and shares his experience of the program.
Hello, my name is Ram, full name is Rammohan Sundaram, but you can call me Ram. I’m from Gurgaon, which is very close to New Delhi in India. I am the country head and managing partner for integrated media at DDB Mudra Group, which is part of Mudra Worldwide. I was part of the UCLA PGPX cohort of 2019-20 and it was an awesome experience.
Why did you choose UCLA PGPX?
I chose this program because I wanted to stay relevant. I have been an entrepreneur thrice and I’ve sold two of our businesses in the past. But the rapid changes that are happening in the Indian market required me to refurbish all the knowledge. Some of it you have to unlearn to relearn.
That said, I did not want to just unlearn everything that I knew. Because all that knowledge came with experience, and some of it could be relevant in today’s world but a lot of it seemed irrelevant. So, I had to reinvent myself and I wanted to push myself as a leader by staying relevant.
India’s demography is substantially different from a lot of other countries in the world. It has the youngest population globally – 65% of India’s population is below the age of 30, which means that they come from a very different mindset in terms of how they think and how they plan compared to myself, someone who is 46 years old. And while I have been there and done that, I come from a different era. So, I thought it important that I understand how these people would reciprocate to what I might do as a leader. And that is one big reason why I did UCLA PGPX.
What insights did you gain through the program?
The biggest insight that I gained from UCLA PGPX is that fundamentals don’t change. The fundamentals are laid down whether it’s leadership, whether it’s marketing, whether it is financial models, and on top of that you create innovation and new methodologies. But those are all extensions of what has already been laid as ground rules. That is something that I think is very interesting simply because the way we now think with the changing needs of the market is way different than how we probably thought about it 10, 15, 20 years ago. And the best thing about that is the fundamentals are still the same and you continue to innovate as per the needs of the market.
How would you describe the program in one word?
If I had to sum up the value of this program for any individual in one word it would be – transformation. A transformation of how you think, a transformational journey towards being a better leader, a transformation as a human being – you will become a better individual.
The word ‘transformation’ can have many subsets depending on how you want to analyze yourself and what you get out of the program. And I realized several subsets under the word transformation. So, overall it’s been a transformational journey for me.
The UCLA Post Graduate Program in Management for Executives (UCLA PGPX) is an extensive general management program offered by UCLA Anderson School of Management, one of the top global business schools.
The Chicago Booth Accelerated Development Program (ADP) is a premier global executive development program from one of the best business schools in the world.
The Global HR Leaders Program (HRLP) from the National University of Singapore Business School is a comprehensive leadership program for Global HR Leaders that is focused on the Future of Work and the associated opportunities for HR Leaders to strengthen and enable their organizations for the digital era.
The Accelerated Management Program (AMP) from the National University of Singapore Business School is a fast-track management program for professionals who want to excel in this dynamic business environment.
UCLA OMP – UCLA Owners Management Program is an extensive and unique Global Management Program offered by the UCLA Anderson School of Management, one of the top Global Business Schools.
The Berkeley Executive Program in Management (Berkeley EPM) is a year-long distinguished general management program that prepares participants for the next level of leadership. Created to transform proven leaders into global executives ready to lead the charge, Berkeley EPM encourages reflection, enhances strategic thinking, and develops authentic leadership.
The UCLA Post Graduate Program in Management for Professionals (UCLA PGP PRO) is a comprehensive general management program for working professionals. The one-year program is focused on covering general management principles for high calibre professionals looking to grow by improving their management skills.
The MIT Professional Education Technology Leadership Program (TLP) is an intensive, multi-modular program. Global technology leaders and practitioners will learn to lead transformational growth by developing an understanding of exponential and digital technologies and innovations, and how to apply prevalent best practices within their organizations, sectors, and industries.
UCLA AMP – A global program for high potential and emerging leaders looking to drive the growth of their organizations and achieve remarkable career success.
The “AI and ML: Leading Business Growth” program by MIT Professional Education will arm you with the knowledge, tools, and best practices needed to lead strategic initiatives aimed at leveraging cutting-edge AI and ML to drive innovation, efficiency and business growth.
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