The Limitless Opportunities of Entrepreneurship

Reema Ghosh Dubey heads marketing and IT at her family-run business, EverSuccess Consultants. She has vast experience as a senior solutions consultant and heading IT projects for top companies in the pharmaceutical industry across India such as Zydus, Cipla, Dr. Reddy’s, and more. She attended UCLA PGP PRO in 2019-2020 and shares her entrepreneurship journey since the program.

WHAT INSPIRED YOU TO START YOUR OWN BUSINESS?

After I took a short break from work to look after my newborn I knew deep down I would not want to go back to work for someone else if given a choice. And I had always wanted to create something of my own; something I could be proud of. I wanted to channel my skills and passion to start my own business and take my own creative liberties.

HOW DID UCLA PGP PRO HELP YOU GROW AS A LEADER?

UCLA PGP PRO ticked all the boxes in a management program I was looking for. The content, price, and pace were apt for me. The classroom modules were the best since the discussions with the professors and my peers opened up new knowledge areas for me. It was a great learning experience because I got to work on all those knowledge areas in my own business and can relate to and apply what I learned. Leadership is a practice, it’s a way to be part of the team. If you dictate, you are a boss; if you direct, you are a leader. UCLA PGP PRO equips you with everything you need to be a good leader, but you need to apply it everyday as you work towards your goals.

TELL US ABOUT THE GROWTH OF YOUR BUSINESS AND WHERE YOU SEE YOURSELF AND YOUR BUSINESS IN THE NEAR FUTURE?

The company is still at an infancy stage at just 3 months old. And, Craftisco is our first project. It is said you need to work hard to nurture your business for 1000 days and then measure the actual growth. So, that’s what we are doing now. With respect to our first project, we want to see Craftisco among the top websites for beautiful and unique home decor, handicrafts, and handloom products. While, as a company, we will be introducing more services in the IT and project management domain in the future.

WHAT HAVE BEEN YOUR GREATEST CHALLENGES WHILE SETTING UP YOUR BUSINESS?

Challenges will always be a part of the daily humdrum when you start a business. Deciding on what technology I should use was one of them. Another one was financing. Since I have been bootstrapping, I have been doing 90% of the work. And, there’s a lot that I don’t have any domain experience in, but I learned and applied. Getting the right vendors on board was also quite a challenge. And of course, balancing work and life.

WHAT MARKETING STRATEGIES HAVE BEEN SUCCESSFUL FOR YOU?

There are 2 main strategies that have worked for us. Applying the 3Cs and 4Ps of marketing is one. We charted out a few strategies and tested each to see its success. But our focus has always been to keep prices low and give quality services. The second is targeting the right audience for our products, the right market, and focusing on locally sourced products to keep the cost low.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO WANTS TO START THEIR OWN BUSINESS?

Think hard and think strong because the journey is challenging, yet satisfying. Be fearless, trust yourself, and don’t hesitate to delegate when required. And, most importantly, get your finances in order so that you can sustain yourself and your business till you actually start making a profit.