Generative artificial intelligence, often known as "generative AI," is an artificial intelligence system that may generate text, pictures, or other media in response to external stimuli. Consider ChatGPT, a generative AI tool capable of creating well-researched replies to whatever queries are asked in a matter of seconds. It is apparent that the advent of such tools has lowered not just physical work but also the rate at which everything is completed, potentially allowing organizations to do more in less time. Artificial intelligence is one of the most cutting-edge and unique technologies being adopted by businesses, and generative AI is undoubtedly one of the most widely recognized tools. Hence, this MIT Technology Review article highlights all that generative AI has in store for the future. According to the article, several companies see generative AI as a business opportunity, citing OpenAI as an example, which was the first to commercialize ChatGPT. The article suggests that despite the fact that the ChatGPT plugin effort is limited, OpenAI has established a waiting list where businesses may sign up to receive access to the plugins. According to the article, we will undoubtedly see many new products and interfaces powered by OpenAI's generative AI algorithms in the coming months. The article also emphasizes the fact that people tend to believe that only one or two organizations are the exclusive generators of such technology and that one must sign up on a waiting list for them. However, this is far from the case. Finally, the article suggests that even if generative AI becomes more domain-specific, the question of what this means for humans remains unanswered. People should develop a somewhat different relationship with technology over time by better bridging the gap between generative AI and increasingly particular and specialized datasets. According to the article, technology will lose its mystery as something that theoretically knows everything and instead get integrated into our society. The article suggests that we should be ready to accept that its success may appear fairly mundane. However, this should not matter once we recognize that it does not know everything and never will. That is when it will begin to be truly useful. While generative AI and its tools have earned a well-deserved reputation and following, there is still much more to learn. The previous text speculated on what the future of AI holds for us. Read More To dive deeper into importance of technology and how sustainability and innovation affects the world of business, visit MIT PE Technology Leadership Program (TLP).