Connecting With Customers

Tamara Mendelsohn, Eventbrite’s chief marketing officer, talks about connecting with customers and what effect the pandemic has had on marketing efforts.

Mendelsohn begins by saying that the fact that the pandemic had a similar effect on most people gave them common ground to focus on with their customers. While it did affect people differently, everyone felt the panic, the chaos and the uncertainty. She goes on to explain that they focused on the customers’ success as their success. Their aim was to redefine gatherings for their customers in a world dealing with a pandemic. They also increased the contact they were making with their customers so that they could get almost immediate feedback. With many other steps, the company was able to connect with their customers in a way many were not able to.