The primary responsibility of a company is to foster trust with customers, shareholders, and staff. The degree of confidence that a company's clients, partners, and staff can place in it without being let down can serve as a good indicator of its credibility. Building trust with the many groups of individuals who are crucial to the business aids in its growth and in making a reputation for itself in the industry. The chief trust officer role has recently emerged in the C-suite since trust is such a crucial asset to the firm. As a result, this MIT Technology Review article explains the role in detail and suggests that it will become increasingly important for the organization. The article's opening assertion is that companies need to work harder than ever to gain and keep confidence in this age of quick digital transition, raised stakeholder expectations, a rise in disinformation, recessionary worries, and sophisticated cyberattacks. According to the article, a company's ability to outperform its rivals is greatly influenced by its level of reliability, which is also supported by research. The article contends that trust offers a noticeable competitive differentiation. The article continues to describe how just 19% of firms have a C-suite leader who is specifically responsible for fostering trust, despite the fact that more businesses are becoming aware of the influence that trust has on employee engagement, customer loyalty, and financial success. The article argues that while a chief trust officer may not have been urgently needed, that requirement has grown significantly in recent years. Emphasizing the need for hiring a specialist to foster trust, the article suggests that there is rapid media polarization, geopolitical instability, and the rate of digital transformation is also unsettling in light of maintaining trust. The need for employing an expert to handle everything is made evident by the fact that stakeholders' demands are rising, data is being scrutinized, and the economy is in a slump. As a result, the article's conclusion is that the chief trust officer has become a strategic leader to aid in fostering trust within the firm and within partner ecosystems as more business units strive to maintain trust. It is essential to designate a person who can cultivate and manage trust because it has now emerged as one of the key aspects influencing a company's performance. The preceding text outlines the necessity for businesses to include the position of a chief trust officer in their C-suite. Read More To dive deeper into importance of technology and how sustainability and innovation affects the world of business, visit MIT PE Technology Leadership Program (TLP).