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Stricter Public Health Measures is Good for Business

Even with reports of mask wearing not being followed by many, research shows that most prefer the stricter public health guidelines. Companies and businesses that do enforce mask-wearing are attracting more customers. People are also willing to pay extra for services by these companies.

Chicago Booth’s Oleg Urminsky and Booth research professional Abigail Bergman conducted a series of experiments with thousands of participants. In these experiments a large percentage of participants said they would prefer a hospital that required their employees to be vaccinated. The researchers also say that their study suggests that largely the public want the strict public health measures to be enforced. Interestingly, people have underestimated other people’s desire for these stricter guidelines.

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