Ways of Using SEO to Understand Customer Needs

One facet that any organization or enterprise cannot afford to overlook or neglect in the least, is the requirement or needs of customers. In this podcast by Marketing School, Neil and Eric demonstrate the most credible ways of using SEO to understand customer needs and identifying areas to work upon, at large.

The very first technique that the podcast designates, of using SEO to understand customer needs, is to look up the questions and answers that are being put up in the space. This immediately helps in identifying and addressing persistent issues that customers might have been facing for over a time. Besides looking up similar queries on platforms such as quora further helps to recognize the obstacles underlying a particular product or service being catered to its customers at large, the podcast reveals. Further, assessing and evaluating internal analytics and traffics is another way of using SEO to understand customer needs. The searches are an accurate indication of the requirements of customers, in accordance with which future content, product, or services can be developed. Besides, the podcast also suggests utilizing the google search autocomplete bar to comprehend popular customer demands. As the final step of using SEO to understand customer needs, the podcast recommends taking into account the surveys as the SEO traffic amplifies. This specifically aids in discerning what customers are paying for, the hindrances that they might be facing, and the solutions that they are seeking, on a regular basis.

Taking into account these factors will help enterprises in pertinently using SEO to understand customer needs. Only a due awareness of the necessities and requisites of customers will aid in crafting and curating products and services that are truly aligned with their demands.