The Art of Strategic Communication

The significance of mastering the art of strategic communication cannot perhaps be overstated. Disclosing that mostly it is the inability to effectively communicate that hinders people from accomplishing their objectives, CEO of the PR Alliance LLC Keisha Brewer in her TED talk, designates instrumental techniques that are meant to combat this hiatus and to further effective communication.

The very first step for engaging in strategic communication, Keisha states, is to identify the mutual, aligned objectives and to make each other aware of those. Only due articulation of each other’s shared needs and vision will invoke designated responses from targeted individuals and will further the chances of realizing a shared goal. Yet, strategic communication shall, in no way, be equated with manipulation, Brewer asserts. This is because the capacity to effectively communicate brings forth mutually favorable outcomes for both the parties alike without depriving or dispossessing anyone. Alongside, it is also essential to truly understand each other’s requirements, assist each other in realizing the potential benefits and then, articulate the necessity of collectively coordinating.

Following these simple steps are meant to ensure that individuals are successful in combating all those obstructions that pose as hindrances in the way of strategic communication, Keisha states. A due re-evaluation of the present mode employed and the inclusion of these basic tips will undoubtedly aid and facilitate better and improved interaction in the days to come.