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Chief Marketing Officer: The Role and the Skills Required

Noel Hooban, in an article on Internal Results, throws light on the crucial position of a CMO in organizations. Elaborating on the evolving functions of a chief marketing officer (CMO), he lists out the skills that are required to fit into the role and thereby, deliver credible results.

The very first skill, Noel writes, that a chief marketing officer must possess, is the ability to adapt, align and remodel his or her mentoring skills and modes of communication, in accordance with the needs and requirements of the employees. Alongside, taking the experiences of the customers into account, it is also essential for a CMO to carefully develop a strategic blueprint and identify ongoing trends in the market so as to not lose sight of the broader perspective. Hooban also reminds that technical skills are a non-negotiable prerequisite in a CMO for him to not only understand, evaluate and aid better communication among team members but also to ensure proper analysis, interpretation, and implementation of ideas in tune with the needs of the present global market. Besides, Noel writes, it is also essential for a chief marketing officer to opt for a marketing approach that is accounts-based so as to enable proper communication with key contacts at the right moment, leading to improved customer satisfaction and higher revenues, in return. Further, a CMO should also possess the ability to never lose sight of the significance of customer experience or user experience in determining the success of an enterprise and thereby, should be capable of introducing necessary innovations and modifications in services, as and when required. Finally, Noel states that for developing an optimal marketing strategy, it is essential for a CMO to understand the complete nuances of the process of content management. Only then will he be able to chart out and organize a proper plan of action and ensure proper coordination and collaboration among the different units involved.

A successful chief marketing officer, as Noel mentions, is one who can supervise and ensure utmost efficiency even as he adapts himself to the changing nature of technical demands that the position warrants. Only being able to do both of these simultaneously will ensure that a person fits the onus of fulfilling a role as crucial and complex as that of a chief marketing officer.

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