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Social Networks and the Spread of Ideas

Prof. Marissa King discusses her work as a network scientist and how her study of social networks helps solve everyday issues faced by people.

King uses network science to study how people’s interactions lead to ideas spreading. Her discoveries help develop policy recommendations for a variety of problems. She can affect everything from prescription drug abuse to the loneliness epidemic we currently faced by youngsters.

In her new book, Social Chemistry: Decoding the Elements of Human Connection, she talks about how exactly social networks can help solve these recurring issues faced by our societies and organizations.

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