The Limitations of Serving Big Clients

The growth of enterprises is often determined and estimated taking into account the biggest of clients that they serve. Yet, it is crucial to understand the limitations of serving big clients, each of which is addressed and delved into in this episode from Marketing School by Neil Patel and Eric Siu so that they can be catered to and reworked by organizations and enterprises around the world.

To begin with, the podcast episode emphasizes that while big clients contribute to the generation of a considerable portion of the organization’s revenue, it is, however essential to look at the limitations that can come along with it. Most enterprises are fixated with the idea of bagging the biggest of clients even when they are not completely equipped to fulfill their requirements. The podcast cautions organizations against adopting this trend as this can prove to be one of the limitations of serving big clients. The key, therefore, should be to prudently accept big clients only after taking into account its long-term implications as well. In order to navigate through the limitations of serving big clients, the episode recommends organizations take on a cautious stance in terms of taking on big clients. The idea should be to bag such clients as and when the organization gradually grows and thrives rather than engaging with them all at once at the very outset. Alongside, in order to maneuver through the limitations of serving big clients, the episode also suggests starting off with small-scale projects and then expanding the scope once an organization is well equipped to do so.

Understanding the limitations of serving big clients is a stepping stone to ensure that enterprises can adapt themselves to address each of the challenges that come along and can successfully navigate through those, in the days to come.