The Important Role of a CMO

Experts from Deloitte share their wisdom on the roles and the professional aspects of being a CMO with an article from Deloitte. The role of a CMO has expanded even further in complexity to include sustainable growth, highly personalized customer experiences, and advanced marketing innovation.

The article mentions that the role as a customer champion is another area of focus that has warranted additional examination. When we first categorized this area of responsibility, we identified the need to align the organization around customer centricity using data and analytics to deliver customer experiences, as well as measurable business results. Additional insights confirm that CMOs aspire to expand their role as the voice of the customer, with plenty of untapped opportunities for CMOs to connect those aspirations to the needs of those customers.

In the midst of these changes, it’s still up to marketers to safeguard and disseminate the news about their companies’ brands, and invite consumers to participate in the narrative. Chief storytellers have been defined by their part in promoting brand relevance and consistency, and it appears they aren’t straying far away from this role. More than 40 percent of CMOs in Deloitte’s study on the changing role of a CMO say they’re working on brand-shaping and campaign execution activities. Meanwhile, only six percent of CMOs report actively working on growing revenue across all global business activities.

In conclusion, the article adds that as marketing decisions increasingly take place in real-time, the distinctive role of a CMO is likely to become even more complex. Business results will depend on chief marketing officers who are prepared to assume multiple roles to help drive their organizations to success.