The Importance of a Great Product or Service

Building a brand is all about leveraging the correct tools and platforms to promote to the right audience. Marketing and advertising are often thought to be synonymous. The conventional method of marketing, which has been used for many years, involves introducing a product, running a lot of traditional commercials around it, and then patiently waiting for people to come in and buy. Although they are often confused, marketing and advertising have different effects on audiences and function in various ways when it comes to attracting customers and convincing them to buy a product. Whereas marketing is attempting to persuade a buyer to be interested in your goods and take action to purchase them, advertising just involves exposing the product to the consumer. Manu Kumar Jain, Xiaomi’s Country Manager, and India Head explain how to leverage the notion of marketing without advertising and rather the importance of a great product in this TEDx Talks video.

He begins his presentation by claiming that some of the world’s most successful firms have never run television advertising yet are nonetheless more successful than others that have invested significant resources, time, and effort into properly executing their commercials. He claims that the reason these businesses are successful despite not employing advertising entirely is that they have a genuinely outstanding product. He feels that when a product is efficient enough to be used and generate favorable evaluations while offering the greatest service, promotion is unnecessary. People are more likely to use the product that best meets their needs. As a result, he advises understanding the importance of a great product so that customers have a favorable experience. This is the first step to implementing marketing without advertising. The second aspect that drives marketing without advertising is innovation. The majority of people are eager to try out anything new that is offered or released. When a product is motivated by innovation that answers a common need, the utilization is much more optimized and leads to a great product. The product should be designed to efficiently meet the demands of clients while also being innovative. Building a community of users who are social influencers is another way to make marketing without advertising successful. When a member of the audience gives a good evaluation of your product, their friends and family are more likely to buy it, which increases their faith in your brand. Advertising is an effective way to promote your product, but if your product is not up to par, no amount of fantastic advertising can help it succeed. So, there is no replacement for a great product.

One of the most important things that contributes to the brand’s success is advertising. Most businesses, on the other hand, must comprehend and apply marketing without advertising by understanding the importance of a great product. In this TEDx Talks video, Manu Kumar Jain takes a broader look at the subject.