How to Negotiate with Roger Fisher and William Ury

When it comes to business, nothing is more important than the art of negotiation. The video by Productivity Game expounds on how to negotiate based on the chief ideas in the book Getting to Yes by Roger Fisher and William Ury.

As per the authors, the conventional techniques of negotiating and meeting in the middle ground often lead to discontentment and malaise. To overcome such impediments, it is important to bear in mind three effective strategies that when exploring how to negotiate. The very first step, according to the book, is to convert the process of negotiation from being a tussle into a form of coordinated exchange. It is crucial, the video states, for the negotiators to attempt to take into account each other’s antipodal viewpoints so as to understand each other better and thereby, to come to a reasonable and effective solution. The second step, prescribed by the book, mentions that the apparently contrasting viewpoints of both the parties must be viewed as an opportunity to introspect and reflect upon the authenticity of demands to understand that is possible to arrive at a solution that is agreeable to both. The final step is to exercise rational thinking to objectively analyze, explain and provide credible solutions. Thorough research to arrive at a conclusion that is just and fair is the key to ensure that the art of negotiation turns into a success.

Therefore, adhering to these three key principles of negotiation listed out in the book Getting to Yes by Roger Fisher and William Ury is sure to aid you if you are looking for the answer to how to negotiate and to induce far more positive outcomes than ever before.