Decoding a Unique Pattern of Online Shoppers

Research suggests that a single online shopping session might last for weeks. This is primarily due to a sheer amount of variety and availability across sites. Due to the abundance of choice and the ability to compare items before purchasing them, consumers have developed a way to deal with the exhaustion of having so much choice.

Unlike a physical shopping session at a mall or a market, those who shop online have been seen to take breaks before making a purchase.