The Story of GameStop and Robinhood
Berkeley Haas professor Terrance Odean talks about his research of the Robinhood app and GameStop and the recent controversial herding event.
UC Berkeley Auctions NFTs of Nobel Prize-winning Inventions
Research shows that consumer behavior might be changed for good because of the pandemic. Here is how companies can adapt.
What You Like vs What You Remember
What you like vs what you remember is not always the same thing. And this is why brands should care about our imperfect memory.
Improving Randomized Experiments
How scientists can conduct randomized trials to better understand and learn from the large amounts of customer data with less compromise.
Alternate Reality Games are Addressing Global Issues
Prof. Patrick Jagoda and Assoc. Prof. Kristen Schilt talk about how they design alternate reality games to address global issues.
The Price for Exclusivity
A consumer’s willingness to pay grows as the product’s appeal to others increases, but only if others cannot purchasing the product.
