UCLA DIGITAL BUSINESS LEADERSHIP PROGRAMToday, every industry is getting transformed and constraints are getting redefined with application of digital technologies. Organizations now expect leaders and executives to be prepared for the future with knowledge of new age business models, strategies, best practices, and their impact across business domains to remain relevant and competitive.UCLA Digital Business Leadership Program (UCLA DBLP) will help you build conceptual understanding of the current business landscape and learn how to adopt and evolve new business models, formulate winning strategies and rapidly innovate to counter disruptive threats. The program will help you develop the ability to leverage data and to lead high-performance industry-leading organizations.APPLY NOWREQUEST INFOLEARNING JOURNEYAT A GLANCEPROGRAM DATE SEP 2019 – DEC 2019TIME COMMITMENT 100 hours (6 – 8 Hours/week)PROGRAM DURATION 3 MonthsPROGRAM FEES USD 3,000KEY TAKEAWAYSThe concepts, tools, and frameworks covered in the program will enable participants to:Develop your capabilities and strengths to become an effective leadersExamine business models and identify ways to incorporate key principles and innovative business strategies into new or existing business modelsManage marketing and brand building for digital-native customers that delivers business benefitsEffectively measure digital outcomes and demonstrate the benefits to leadershipIdentify transformative principles and identify and develop ways to implement them in your own contextDrive rapid innovation and design-led business decision making to counter disruptive threats and harness new opportunitiesLead digital transformation in your respective companiesDevelop a review of how transformational technologies could fit into a business of your choiceLeverage Data and Analytics to drive business growth and achieve business objectivesBuild a collaborative and high performance internal cultureCollaborate, motivate, influence, and build high performance teams for today’s industriesPROGRAM STRUCTUREDBLP will have the following program structure:3-month program, 100+ hours to complete requirements5 modules that form the core of the program80 hours of on-demand, HD lectures with insights from renowned UCLA Faculty12 hours of live Professor interactions spread over 6 interactions during the programAssignments and quizzes to help you assess your progressWHO WILL BENEFITEarly Professionals and Recent Graduates Learn what it takes to succeed in the Digital Landscape. Showcase your commitment to a future-focused approach to business in the form of a certificate of completion from the UCLA Anderson School of Management – one of the world’s leading business schools.Corporate and Domain Leaders Prepare to take on larger digital leadership roles and drive the agenda for digital transformation at your organization. Develop a strong environment of digital first within your organization and create innovative business models and strategies.Entrepreneurs and Aspiring Entrepreneurs Gain an impactful toolset to analyze traditional business strategy models and enhance them in light of evolving disruptive threats and new opportunities with a digital first mindset.Working Professionals and Senior Executives Adapt to the demands of managing people and forming collaborations in a fast-changing digital world. Develop your capacity to drive rapid innovation and create high performance future-ready teams. Prepare to create and scale new products and services.YOUR LEARNING JOURNEY58 Video Lectures6 Live sessions with UCLA faculty24 Assignments30 QuizzesModule 1: Introduction to Strategy, Marketing and LeadershipSUB - MODULELECTURES [VIDEOS]READINGSUnderstanding StrategyUnderstanding Strategy - Art and ScienceCreating ValueCapturing ValueCrafting Strategy That Measures UpPorter's Strategy FrameworkAkbank Case StudyValue PropositionDeveloping StrategyIndustry AttractivenessStrategy ArticulationDelivering ValuePorter's Five Forces - Strategy FrameworkRethinking Strategy for an Age of Digital DisruptionMarketing StrategyIntroduction to Marketing and Key FrameworksSituation AnalysisMarketing Segmentation & TargetingUnderstanding Marketing - DefinitionsUnderstanding Marketing - FrameworksSWOT AnalysisImportance of Segmentation & Targeting in MarketingBranding StrategyBrand PositioningProduct Branding and Distribution ChannelsPricing and PromotionCompetitive Positioning - Innovation WarehouseValue of BrandingLifestyle Branding - Engagement and the Total ExperienceDeveloping a BrandThe 4 P's of Effective MarketingManagement and Leadership PrinciplesDefining Management and LeadershipStrategic PlanningOrganizing and Allocating ResourcesTop 10 Leadership qualities of a Project ManagerStrategic Leadership: The Essential SkillsRelationship between Personality and Managerial PerformanceThe Leadership Traits and Skills of Eastern Indian And Afghan Women CASE STUDYDrastic PublishingModule 2: Strategy for Digital WorldSUB - MODULELECTURES [VIDEOS]READINGSStrategy: Competitive AdvantageDefining Competitive AdvantageStrategic CapabilitiesStrategic PositioningPorter's Startegy FrameworksSustainable Competitive AdvantageStrategies for Building Competitive AdvantageHuman Resources Innovation for Competitive Advantage - Insights from AustraliaStrategy: Competitive DynamicsIntroduction to Game TheorySimultaneous GamesApplications of Game TheoryGame Theory - Prisoner's Dilemma, Dominant Strategy and Nash EquilibriumGame Theory Applications to OligopolyNokia's Smartphone StrategyTechnology StrategyUnderstanding S-CurvesDisruptive InnovationUnderstanding Network EffectsDiffusion of Innovation Theory: The “S” CurveNavigating and Adopting ChangeMOOCs: A Disruptive Innovation?Network Effects ExplainedNon-Market StrategyUnderstanding Non-Market StrategyThe Role of MediaGovernment's Role in BusinessesStrategic Activism and Non Market StrategyThe Value of Spreadable Media and ViralityPublic and Private Strategy CASE STUDY SAFER-911Module 3: Going GlobalSUB - MODULELECTURES [VIDEOS]READINGSGlobalizationGoing Global - ConsiderationsOrganizaing a Global CompanyAddressing the Challenges in Global ExpansionInternational Business ExpansionTaking Your Business Global (Part 1)Taking Your Business Global (Part 2)Global Marketing Mix - Product and PromotionGlobal Marketing Mix - PlacementGlobal Marketing Mix - PriceGoing from Local to GlobalChallenges and Issues in Going GlobalPracticalities and Perspectives for Global Market EntryCapabilities and Competencies of the Global ManagerEntering an Emerging Foreign MarketSucceed in International MarketsThe Case of Greek Banks Entering the Albanian MarketThe Art of NegotiationUnderstanding the art of NegotiationReal-World Examples from NegotiationsThe Psychology of First OffersThe Art of NegotiatingBasic Negotiating Tips Anyone Can UseNegotiation Tips for BeginnersTen Tips for Negotiating by Ed BrodowFive Things You should Never Say While NegotiatingGlobal and Cross Cultural NegotiationBuilding and Managing Positions and InterestsCross-Cultural NegotiationsCross-Cultural Communication and NegotiationMapping Cultures-Strategies for Effectie Intercutural NegotiationsDeveloping a Global Branding StrategyBuilding a Global BrandConducting thorough Brand AnalysisCreating Lasting Brand IdealsThree Steps to Creating Your Branding MessageImpactful Branding StrategiesDefining a BrandImplementing a Global Branding StrategyBuilding a Strong Brand - an ExampleBrand Building Through the Marketing MixDeveloping Successful Brand ExtensionsDeveloping Brands and Brand LinesCreating a loved brand by telling a story: TetherThe Role of Market Related Variables CASE STUDY FreeForAll Healthy Snacks Marrilae as a Future Global Leader Simpler ShoesModule 4: Disruptive InnovationSUB - MODULELECTURES [VIDEOS]READINGSThe Lean Start Up Framework for EntrepreneursUnderstanding the Lean Start Up PrinciplesBusiness Model Development with Lean StartupLean Startups – a live discussion with Eric Ries and Dave McClureWhy The Lean Start-Up Changes EverythingUnderstanding the Business Models LandscapeThe Case for The Fat Start-UpManaging Innovation in a VentureUnderstanding the Types of Innovation in Entreprenurial VenturesDisruptive Innovation and its Application to VenturesDisruptive Innovation for Social ChangeDisruptive Genius CASE STUDY Wii Arcade 3-Dazzle BoutiqueModule 5: High Performance OrganizationsSUB - MODULELECTURES [VIDEOS]READINGSBuilding Great Organizational CultureWhat is Culture?Characteristics of High Performance Organizational CultureWhat Can We Do About Organizational Culture?Defining Organizational CultureRelationship between Organizational Culture, Leadership Behavior and Job SatisfactionFive Structures That Shaped Zappos' CultureBuilding High Performing TeamsDefining “Team”in OrganizationsSelecting the Right PeopleManaging Team PerformanceTeam Tools for Delivering High PerformanceCharacteristics of a High Performance TeamTen Tips for Choosing the Right Employee for New Small Business OwnersHow to Hire the Right PeopleFour Basic Steps to Hire the Right PersonThree Success Factors that Define High Performance TeamsDecision Making for High Performing OrganizationIntroduction to Decision Biases and HeuristicsCorrecting for Biases: WRAP ProcessThe Process of Organization and ManagementIdentify and Define the ProblemBusiness Decision- Making Welcomes ScienceThree Effective Methods for Making Better DecisionsManaging Change within OrganizationOrganizational Change - A Strategic Model for ChangeUnderstanding Change ManagementManagers' Focus on Communication, Training , Monitoring and Counseling WorkforceDid You Know? - The Sequel CASE STUDY Toupeé TicketsLive Online SessionWEBINARINSTRUCTORInnovation process John BlevinsDesign Thinking John BlevinsDigital Transformation Sanjay SoodDigital Marketing and Advertising - Tools and Techniques Anand V. BodapatiBig Data: Science and Analytics John Blevins, Felipe CaroMarketing Analytics Robert ZeithammerFACULTYAlfred E. OsborneInterim Dean, UCLA Anderson. Founder, Harold and Pauline Price Center for Entrepreneurship & Innovation.Sanjay SoodProfessor of Marketing and Behavioral Decision MakingIan LarkinAssistant Professor of StrategyCorinne BenderskyAssociate Professor of Management and OrganizationsMiguel UnzuetaAssociate Professor of Management and OrganizationsFelipe CaroAssociate Professor of Decisions, Operations and Technology ManagementSuzzane ShuAssociate Professor of MarketingAnand V. BodapatiAssociate Professor of MarketingGonzalo FreixesAdjunct Professor of Accounting; Associate Dean, Fully Employed MBA ProgramJohn BlevinsAdjunct Professor of Decisions, Operations, and Technology ManagementRobert ZeithammerAssociate Professor of MarketingPhillip LeslieAssociate Professor of EconomicsTHE UCLA ADVANTAGEFor over 100 years, UCLA has been a pioneer, persevering through impossibility, turning the future into attainable. We doubt the critics, reject the status quo and see opportunity in dissatisfaction. Our campus, faculty and students are driven by optimism. It is in our DNA. It is not native; it is essential. It is what enables us to push forward and redefine what’s possible. It pervades our focus on education, research and service and, in turn, opens limitless opportunities to every student. And it has fueled every accomplishment, allowing us to redefine what’s possible, time after time.This can-do perspective has brought us 13 Nobel Prizes, 12 MacArthur Fellows, more NCAA titles than any university and more Olympic medals than most nations. Our faculty and alumni helped create the Internet and pioneered reverse osmosis. And more than 140 companies have been created based on technology developed at UCLA.UCLA RANKINGS#1Diversity of Recruiters (The Economist, 2015)#1Best Classroom Experience (The Princeton Review, 2013)#2Global Executive MBA (QS Global, 2017)#5Top MBAs for Entrepreneurship (Financial Times, 2016)EARN YOUR CERTIFICATEOur application is online. All applicants must be proficient in English. Admissions are on a rolling basis with decisions sent within one to two weeks.Enroll today in the UCLA DBLPAPPLY NOWAll certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.Get more information LocationBANGALORECHENNAIDELHI - NCRHYDERABADKOLKATAMUMBAIPUNEOTHER CITYWork Experience< 3 years3 - 5 years5 - 10 years10 - 15 years15+ yearsRemunerationUpto 10 Lacs10 - 20 Lacs20 - 35 Lacs35- 45 Lacs45+ Lacs By using this form you agree with the storage and handling of your data by this website. Want to learn more about the program?Please provide us some information and our program team will help you decide if UCLA DBLP is the right program for you.PROGRAM PARTNER:Northwest offers long term and comprehensive executive education programs in collaboration with world’s best universities. We provide credible alternatives to full-time programs for senior executives, working professionals, entrepreneurs & business owners that are designed to expand their global perspectives and accelerate the growth of their enterprises and professional careers in a dynamic and fast changing business environment, shaping industry and organizations.