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Is There A ‘formula’ For The Success Of Companies?

Is there a ‘formula’ for the success of companies?

The superstar archetype is Google, established in 1998 with the aim of rank-ordering web pages in what was then the nascent industry of search. By the beginning of the 21st century, Google had no revenues and no established business model. Fast-forward 18 years and a few hundred acquisitions, and Alphabet, Google’s parent company, has a market value in excess of US$750 billion.

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