Is there a ‘formula’ for the success of companies?September 27, 2019Northwest Marketing 1StrategyThe superstar archetype is Google, established in 1998 with the aim of rank-ordering web pages in what was then the nascent industry of search. By the beginning of the 21st century, Google had no revenues and no established business model. Fast-forward 18 years and a few hundred acquisitions, and Alphabet, Google’s parent company, has a market value in excess of US$750 billion.Read MoreUncover the inner global business leader you are meant to be. Click to know more about the Chicago Booth Accelerated Development Program (Chicago Booth ADP) Tweet Share Share Email Related Posts Three ways to communicate better at work Journalist and broadcaster Stephen Carroll offers insights on how professionals can convey their ideas more clearly and effectively Gig workers – What makes it worth it? The promise of the gig economy is of working on a schedule of your own choosing. Does controlling their own time actually make gig workers better off?