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How to Balance Creativity and Rigor

Architect Ann Morrow Johnson, executive producer and executive creative director for Star Wars: Galactic Starcruiser, Walt Disney Imagineering’s immersive vacation experience, talks about how to balance creativity and rigor.

Balancing academic rigor and creative thinking

She explains how she is a creative as well as analytical person and needs to find ways to balance creativity and rigor in her work. Her time at Walt Disney required her to build a spaceship, something she did not anticipate for her career. But for this project she had to put together storytelling, guest experience, and more.

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