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Digital Platforms that Exploit Customer Behavioral Biases Can Suffer Long-term

Digital platforms that exploit customers and their behavioral biases might benefit in the short-term, but they may incur lasting damage. It is imperative that digital design specifically benefits the user. This will ensure a deeper relationship with the customer. Brands that take advantage of customer behavioral bias, whether knowingly or unknowingly, will be recognized as those that are exploitative and will suffer long-term damage to their reputation.

Asking yourself a few questions about the way you run your business can help avoid this scenario. It will help make better decisions that can lead to ethical platform design and eventually customer trust.

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