Business leaders should use their voice in order to address certain issues according to Prof. Jeffrey Sonnenfeld. And he provides a list of how CEOs and other leaders can do this. This rising leadership imperative can help shape multiple areas of society and the economy among others.
The guidelines share when leaders should contribute their opinions and how to best do it. The 5 points include – Seeking board guidance in order to keep to the corporate reputation of the company, examining the enterprise’s strategic needs and studying business impacts, and choosing areas that fortify the brand and culture.