Marketing Essentials for Small Business

For any new business, growing your customer base is your top priority. Marketing is a critical piece of being found by your target audience, converting those prospects to customers, and keeping customers over the long term. This webinar will give you an introduction to the tips and tools you need to get your marketing started on the right foot. By the end of the presentation, you will have everything you need to establish your brand, identify and reach your target audience, get your small business found by your prospects, and drive new sales through the groundwork of establishing your small business’s marketing presence. What you will learn:

•  Have I clearly defined my brand purpose?
•  What is a core value proposition?
•  How do I know who my customers are and how do I reach them?
• How do I get my small business noticed on Google?
• How do I create effective paid digital and social ads?
• What digital presence can I establish for my brand?
•  Is my website as effective as it needs to be?
• What social platforms should I leverage? How do I effectively engage on social media?
• What non-digital marketing channels should I consider?
• Where can my small business be found?
• How do I grow loyalty from existing customers?
• What tools and resources can I use today to help market & advertise my small business?

Join us to learn about marketing and advertising for your small business.